webleads-tracker
Headshot of Dave Appel - Blog author

David Appel

Global Head of the SaaS Vertical

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time, as a sales and GTM leader, his organizations have earned the business of 2,000+ SaaS and software companies, which has grown by 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team

Icon-Trophy

Expertise

  • B2B sales
  • SaaS
  • Market research
  • Go-to-market
Icon-Education

Education

  • University of Michigan: BA in Organizational Psychology
  • Questrom School of Business, Boston University: Executive Education, Leadership; Finance

Posts by: David Appel

How to... 21 October
9 Strategies for Lead Scoring to Boost Sales Performance