You’ll get phone numbers and email addresses from the LinkedIn profiles of the people you’d like to reach out to. No more navigating gatekeepers, email bouncebacks, or company switchboards. All the things that usually slow down your deals, gone.
2. Target the low-hanging fruit
Approach accounts where you know there’s been high intent.
Identify companies that:
You have already had a conversation with. They’ve shown interest before, but it was probably not at the top of their to-do list.
Are meeting no-shows. Life can get in the way, priorities change, and meetings get canceled. Don’t give up on these prospects just yet!
This helps create a qualified pipeline.
Once you’ve exhausted this list of accounts, it’s time for another approach.
Now, maximize your odds by looking at companies with high-intent signals like:
If their team is expanding.
There’s someone new to the job in your target persona.
The company has just secured more investment.
"Understand which signals like this have the most success internally."
"Speak to other sales professionals, your sales manager, or an account executive if you’re unsure.”
Director of Sales Development
3. High activity and coverage
Pretty obvious, we know. But you’ve got to be on the grind for that end-of-quarter push. 💯
“Phone calls give you the best opportunity to get the message across. But this doesn’t mean you should skip out on quality. Your messaging still needs to be on point.”
You’ve always got to look at how you create value for the prospect.
Think about how many people you’re speaking to as well. You’re setting yourself up for failure if it's only one person. Your point of contact could be absolutely swamped, thinking of leaving, or not back the solution you’re selling.
Cognism reps like to identify around eight people before their first touchpoint. This is where those Kaspr credits come in handy.
Here’s an example of the cadence Cognism uses. 👇
4. Make it human
Cognism sells to salespeople. So they bring that into their outreach.