--- title: The Spark | Episode 4 description: Is your CTA putting off prospects? In this episode, Morgan explains why you need to keep your asks small. --- [ RETOUR ](https://www.kaspr.io/fr/pause-kafe) ### The Spark - en anglais # CTAs that actually spark actions Is your CTA putting off prospects? In this episode, Morgan explains why you need to keep your asks small.   [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed-1.jpg) CTAs that actually spark action 00:44 ](https://www.kaspr.io/fr/pod-the-spark-4#video-modal-dnd_area_dnd_partial_1_module_6) ## D'autres épisodes de cette série [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed-1.jpg) CTAs that actually spark action 00:44 ](https://www.kaspr.io/fr/pod-the-spark-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed-1.jpg) Effective follow up emails 00:52 ](https://www.kaspr.io/fr/pod-the-spark-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed-1.jpg) Preview text is more important than you think 00:49 ](https://www.kaspr.io/fr/pod-the-spark-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg) Value props to peak interest 00:40 ](https://www.kaspr.io/fr/pod-the-spark-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-1-subject-line (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-1-subject-line%20(1)-compressed-1.jpg) Write better subject lines 00:55 ](https://www.kaspr.io/fr/pod-the-spark-1) ## Vidéos tendances [![youtube thumbnail - anas serie (2)-compressed](https://www.kaspr.io/hubfs/youtube%20thumbnail%20-%20anas%20serie%20(2)-compressed.jpg) 5 questions pour définir sa cible 1:06 ](https://www.kaspr.io/fr/ciblage-anas-2) [![](https://www.kaspr.io/hubfs/FR-cold-calling-blueprint-horizontal.png) Les 15 premières secondes en cold call 1:05 ](https://www.kaspr.io/fr/cold-calling-elric-3) [![](https://www.kaspr.io/hubfs/Episode%20%234%20-%20Top%20Flop%20objectifs%20vente%20-%20Cognism.webp) Objectifs, KPI, rémunération et formation en vente 00:54:42 ](https://www.kaspr.io/fr/top-flop-4) [![FR_Avec_Pauline_Perez_YouTube-thumbnail_3 (2)-compressed](https://www.kaspr.io/hubfs/FR_Avec_Pauline_Perez_YouTube-thumbnail_3%20(2)-compressed.jpg) Pourquoi et comment rédiger un bon script d'appel ? 3:04 ](https://www.kaspr.io/fr/sales-tips-pauline-1) ## Articles de blog ![Les 15 meilleurs logiciels de prospection commerciale (2025)-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/EN_resource-card-software-tools-min.webp) Prospection 6 mars Les 15 meilleurs logiciels de prospection commerciale (2025) ![Limites hebdomadaires LinkedIn : ce que vous devez savoir-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2024%20-%20Blog/EN%20SEO%20blogs%20%28Scaling%20keywords%29/LinkedIn%20limits/linkedin-limits-card.png) Bonnes pratiques LinkedIn 28 novembre Limites hebdomadaires LinkedIn : ce que vous devez savoir ![9 stratégies de lead scoring pour améliorer vos performances commerciales-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/lead-scoring-FR.webp) Guides pratiques 26 novembre 9 stratégies de lead scoring pour améliorer vos performances commerciales ![](https://px.ads.linkedin.com/collect/?pid=4152802&fmt=gif) ```json { "@context" : "https://schema.org" } ```