It’s probably the most common objection in this market.
Teams just don’t have big pots of unallocated budget to spend on every tool that gets sent their way.
Combine that with the fact that when you’re doing outbound, they probably haven’t heard of your product, and you’re the one initiating contact, it’s pretty obvious why this is such common objection.
In this episode, I cover how SDRs can address this.
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