---
title: The Spark | Episode 3
description: The key to making your emails relevant is understanding the key problems and how you can help
---

[ BACK ](https://www.kaspr.io/prospecting-on-demand)

#### The Spark

# Value props to peak interest

The key to making your emails relevant is understanding the key problems and how you can help. Sounds simple right? Morgan explains how to do it in this episode.

 

[

![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg)

Value props to peak interest

 00:40 

](https://www.kaspr.io/pod-the-spark-3#video-modal-dnd_area_dnd_partial_1_module_6)

### More episodes in this series

[![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed.jpg)

CTAs that actually spark action

 00:44 

](https://www.kaspr.io/pod-the-spark-4)

[![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed.jpg)

Effective follow up emails

 00:52 

](https://www.kaspr.io/pod-the-spark-5)

[![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed.jpg)

Preview text is more important than you think

 00:49 

](https://www.kaspr.io/pod-the-spark-2)

[![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg)

Value props to peak interest

 00:40 

](https://www.kaspr.io/pod-the-spark-3)

[![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-1-subject-line (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-1-subject-line%20(1)-compressed.jpg)

Write better subject lines

 00:55 

](https://www.kaspr.io/pod-the-spark-1)

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Sales 21 February

Value-Based Selling: What it Is & Examples of How to Use it

<https://www.kaspr.io/blog/value-based-selling>

![What is The Buyer’s Journey? [+ Buying Behavior Changes]-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20DG%20UK%20blogs%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/POV%202/POV%202%20-%20Narrative%20blog/EN_buyers-journey-card.png)

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<https://www.kaspr.io/blog/buyers-journey>

![How to Write a Good Sales Email - 6 Tips From an SDR Coach-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20DG%20UK%20blogs%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/POV%201/POV%201%20-%20Playbooks/POV%201%20playbook%20Morgan%20J%20Ingram%20-%20How%20to%20write%20a%20good%20sales%20email/EN_How_to_write_good_sales_email_Resource_card-min.png)

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How to Write a Good Sales Email - 6 Tips From an SDR Coach

<https://www.kaspr.io/blog/how-to-write-a-good-sales-email>

![](https://px.ads.linkedin.com/collect/?pid=4152802&fmt=gif)

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