Looking for tools to keep your Salesforce data accurate and up-to-date? This guide provides a detailed roundup of seven leading enrichment solutions that can transform basic Salesforce data into actionable intelligence. Let’s dive in.👇
Kaspr is a B2B data platform that integrates smoothly with Salesforce to help sales teams maintain accurate and up-to-date contact information.
What’s cool about Kaspr is that it lets you enrich your Salesforce leads in multiple ways - directly from LinkedIn, through bulk CSV uploads, or via automated workflows.
It’s powerful in the European market, with one of the largest B2B databases in the region.
👉 Learn more about how to use Kaspr with Salesforce.
Kaspr offers a few tiers with different levels of enrichment capabilities:
The Business plan is likely the sweet spot for most sales teams, as it includes full API access and allows up to 12,000 exports per year.
Cognism is a sales intelligence platform that offers enrichment capabilities to keep your CRM data fresh and accurate in real-time.
What makes Cognism stand out is the automated approach to data enrichment - they don't just update your records once, but continuously monitor and refresh your Salesforce or other CRMs to prevent data decay.
Offers custom pricing based on business needs, with all packages including integrations at no extra cost. Contact Cognism’s sales team for a quote.
ZoomInfo is a comprehensive B2B data platform that offers multiple enrichment solutions to keep your Salesforce data fresh and accurate.
What makes them unique is their coverage in North America, where they have a lot of volume for B2B contacts.
ZoomInfo doesn’t publicly list their prices. Contact their sales team for a quote.
Clay is a new, modern CRM enrichment platform that positions itself as a "cleanroom" for your data, allowing you to route and clean all your CRM data through one central platform.
The platform stands out for its multi-provider approach combined with AI-powered research capabilities and the flexibility to pay only for what you use through a credit-based system.
Clay offers CRM integrations only in their pro and enterprise plans, starting at $720/month.
HG Insights specializes in technology stack insights and IT spending patterns, helping teams identify accounts more likely to convert based on their technology profile.
HG Insights uses a custom pricing model with two main offerings:
Revenue.io transforms Salesforce into a comprehensive revenue engine by focusing on activity capture, conversation intelligence, and guided selling.
What makes them unique is their emphasis on automating data entry while providing real-time guidance to sales reps based on Salesforce deal stages and engagement history.
Features three tiers (Starter Growth, Boost Strategy, and Maximum Growth) with zero platform fees and custom pricing based on team size and needs.
Crunchbase integrates its comprehensive company database with Salesforce, focusing on providing detailed funding data, company intelligence, and business signals.
Crunchbase offers their Salesforce integration through their Business and API plans, starting at $199/month.
Successful data enrichment isn't just about choosing the right tool - it's about creating a sustainable process that keeps your data clean and valuable. Here's how to make the most of your data enrichment strategy:
Salesforce data enrichment is the process of automatically enhancing your CRM records with additional, up-to-date information about your contacts, accounts, and leads.
Think of it like filling in the blanks in your database - you might start with just a person's name and company, but enrichment tools can add their email, phone number, job title, company size, technology stack, and much more.
This happens either in real-time as new records are created or through bulk updates of existing data.
Data enrichment is essential for CRM systems because data decays over time. If you don't have an enrichment solution in place then your sales and marketing teams will always be hindered by bad data, leading to wasted time, budget and a lack of clear priorities.
When considering the enrichment of Salesforce CRM data, different stakeholders, from C-level executives to regular sales reps, have distinct perspectives and priorities.
By addressing the unique needs of everyday Salesforce users and the priorities of stakeholders, companies can successfully implement Salesforce data enrichment that drives business success and enhances sales performance.
Smaller businesses can enrich Salesforce data without breaking the bank by adopting cost-effective strategies and leveraging affordable tools. Here are some practical approaches.
Use the free versions of Salesforce data enrichment tools, like Kaspr. While the offer is limited and focuses on simple enrichment capabilities that can still provide valuable data like accurate contact information. Kaspr’s lower-tier plans are particularly useful for small teams focusing on B2B sales.
While Data.com is no longer available, Salesforce offers native data management tools for basic enrichment and data cleanliness. For example, use Salesforce’s built-in validation rules and custom fields to ensure data is entered accurately and consistently.
Small business can enrich their Salesforce data using free or low-cost APIs like Google Maps to enrich location data within Salesforce. Or integrate with open data sources or free leads databases (e.g., company registries, social media profiles) to enrich company and contact data.
Smaller sales teams can also manually update and enrich records based on their interactions with leads and customers. But it’s important to regularly review and clean Salesforce records to ensure they remain accurate.
Alternatively, you can hire virtual assistants or freelancers from platforms like Upwork or Fiverr to manually enrich data, which can be more cost-effective than subscribing to expensive data enrichment tools for Salesforce.
Instead of enriching your entire Salesforce database, prioritize enrichment for your most valuable leads and accounts. This targeted approach can save costs while still providing significant value.
Alternatively, try batch processing to enrich data in bulk at specific intervals rather than in real-time. This can be more cost-effective and still keep your CRM relatively up-to-date.
Many enrichment Salesforce tools offer free trials or limited-time demos. Use these to enrich a portion of your data at no cost.
By combining these strategies, smaller businesses can enhance their Salesforce data quality effectively without incurring high costs.
Kaspr integrates natively with Salesforce through the LinkedIn Chrome Extension and dashboard. From these places you can send clean contact data for your leads straight to Salesforce through workflows or CSV bulk uploads.
And best of all? It's free for you to sign up and get started. Test the data accuracy of Kaspr right now.