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B2B data 29 May 2024

15+ Top B2B Contact Database Companies for Sales [Compared]

Maja Muzhdeka

Heard you were looking for a B2B contact database? 

 

Check out our top 15+ picks 👇

  1. Kaspr
  2. Cognism
  3. Lusha
  4. LinkedIn Sales Navigator
  5. ZoomInfo
  6. RocketReach
  7. Apollo.io
  8. DemandScience
  9. Ampliz Salesbuddy
  10. Adapt
  11. Uplead
  12. Clearbit
  13. Hunter.io
  14. Seamless.ai
  15. Lead411
  16. 6sense
  17. LeadIQ
  18. SalesIntel

 

Best B2B contact databases for qualified leads

1. Kaspr 

4.4/5 on G2 

 

Kaspr is a B2B prospecting tool with GDPR and CCPA-aligned contact data. It is a LinkedIn Chrome Extension and a dashboard for managing leads.

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Screenshot of the Kaspr Dashboard and LinkedIn Chrome Extension

 

The Chrome Extension gives you instant access to accurate phone numbers and emails. You can use Kaspr on LinkedIn, Sales Navigator, and Recruiter Lite to extract contact and company data.

 

Kaspr also has automation features that are great for B2B data enrichment or automating parts of your outreach. You can enrich your contacts straight from the widget or by creating workflows in the dashboard.

 

Top features:

  • Free version.
  • LinkedIn Chrome Extension.
  • Contact enrichment from a LinkedIn profile, group, event, post, or list.
  • LinkedIn outreach sequences.
  • Lead organization using lists, notes, and tasks.
  • Integrations with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
  • Team analytics.

 

Pricing:

  • Free version available.
  • Paid plans start at $49 per user per month.
  • Custom plans with more admins and support options.

2. Cognism

4.6/5 on G2

 

Cognism is a sales intelligence platform. It has contact and contextual data, including intent data powered by Bombora. You can use Cognism to build lead and account lists.

 

Benefits of Cognism’s Diamond data

 

Cognism also has phone verified mobile numbers, aka Diamond Data®.  

 

The Cognism platform consists of a web app and browser extension. The extension works with LinkedIn but also Sales Navigator, Salesforce, HubSpot, Outreach, and company websites.

 

The contextual data and lead list-building capabilities make Cognism a great fit for revenue teams.

 

Top features:

  • Extensive database with high accuracy levels.
  • Intent data, firmographics, technographics, and sales triggers.
  • Global do-not-call lists.
  • Seamless integrations with many sales apps.
  • GDPR and CCPA compliant.
  • EMEA, NAM, and APAC coverage.

 

Pricing: 

  • Customized packages based on your needs, available on request.

💡 Unsure who to pick? Kaspr vs. Cognism.

 

3. Lusha

4.3/5 on G2

 

Lusha is a B2B marketing database for small teams.

 

With the Chrome Extension, sales reps can find contact details of potential leads on LinkedIn and any other website.

 

Plus, you can get fully compliant data for decision-makers thanks to Lusha’s 7-step data verification process. 

 

Graphic of Lusha's Extension(Source: Lusha)

 

Top features:

  • Filter-based prospecting lists.
  • Intent data.
  • Direct phone numbers.
  • 81% data accuracy rate.
  • Credits management and analytics.
  • Works with popular CRMs (HubSpot, Zoho, Pipedrive, Bullhorn).

 

Pricing:

  • Free trial with 5 free phone credits.
  • Starting price $36 per user per month.

 

See how Kaspr compares - Kaspr vs. Lusha.

 

4. LinkedIn Sales Navigator 

4.3/5 on G2

 

Sales Navigator helps sales teams generate leads and build relationships on LinkedIn. 

 

You can get valuable insights into your ideal prospects. This includes their activity, company profile, and mutual connections.

 

sales-nav(Source: LinkedIn)

 

It also offers tools for social selling, lead recommendations, and team collaboration.

 

💡 Here are some Sales Navigator tips

 

Top features:

  • Lead recommendations based on search history.
  • InMail messages.
  • Advances search filters.
  • Capability to create buyer alerts, notes, and tags.
  • Integrations with B2B sales tools.

 

Pricing:

  • 1-month free trial available.
  • Sales Navigator Core starts at $79.99 per user per month.
  • Custom plans.

5. ZoomInfo

4.4/5 on G2

 

ZoomInfo is a B2B database that has contact and company data for sales, marketing, and recruiting teams.

 

The platform uses AI and machine learning to regularly update and verify its data. This ensures that your prospecting efforts are based on the most reliable information.

 

Graphic of contact search in ZoomInfo as seen on their website

(Source: ZoomInfo)

 

It also has software solutions for conversation intelligence, website chat and data management.

 

Top features:

  • Buyer intent insights.
  • Website visitor tracking.
  • Data enrichment API.
  • Website chat.
  • Integration with popular CRM and marketing automation tools.

 

Pricing:

  • 14-day free trial available.
  • No pricing information is available on their website.
  • Customs plans and packages.

6. RocketReach

4.5/5 on G2

 

RocketReach is another outbound lead generation tool you can use to gather B2B data, such as email addresses and phone numbers.

 

It has a Chrome Extension that allows you to discover potential customers on LinkedIn, Google, and Crunchbase.

 

Screenshot of the RocketReach LinkedIn Chrome Extension working over a search(Source: G2)

 

Reps can also use RocketReach to create contact and company lists. These are automatically updated based on location, industry skills, company details, etc.

 

Top features:

  • Advanced search filters.
  • Bulk lookups and exports.
  • Email verification and deliverability score.
  • CRM integrations.

 

Pricing:

  • Free version available (5 searches per month).
  • Basic plans start at $39 per month.
  • Custom plans.

7. Apollo

4.8/5 on G2

 

Apollo is a B2B database provider that gives you access to over 275 million contacts and 73 million companies.

 

It offers advanced search capabilities and integrations with other sales tools.

 

You can use Apollo to create targeted lists, update your CRM, or automate your outreach with multi-channel sequences.

 

Graphic showing Apollo's database qualities(Source: G2)

 

Top features:

  • AI-powered analytics.
  • Sales engagement tools.
  • Job change alerts.
  • Automated data enrichment and real-time updates.

 

Pricing:

  • Free version with 60 mobile credits.
  • Starting price $49 per user per month.
  • Custom plans available.

8. DemandScience Intelligence

4.4/5 on G2

 

DemandScience is a B2B data provider that combines contact details with intent data to speed up the sales process.

 

Their extensive database is enriched with firmographic, demographic, and technographic data.

 

The CRMs DemandScience integrates with are Salesforce, HubSpot, and Marketo.

 

Screenshot of the Demandbase journeys feature in platform(Source: G2)

 

Top features:

  • Intent data.
  • 15 sources of data enrichment.
  • Technology insights.
  • Engagement tracking.

 

Pricing:

  • No free trial.
  • No available pricing information on their website.

9. Ampliz Salesbuddy

4.3/5 on G2

 

Ampliz Salesbuddy is a prospecting tool with Chrome Extension. It helps sales and research teams get B2B contact data directly from the prospect’s website.

 

You can extract information such as email addresses, direct dials, and LinkedIn profile data. All of their data goes through a 3-step verification process, so you can trust that it’s accurate.

 

Product graphic for Ampliz Sales Buddy

 

(Source: Ampliz)

 

Top features:
  • Chrome Extension.
  • Prospect fit-score.
  • Similar matches to your Ideal Customer Profile (ICP).
  • Contextual intelligence.
  • Bulk exports.

 

Pricing:

  • Free trial with 10 credits.
  • Starting price for Global B2B is $50 per user per month or $480 annually.
  • Custom plans available.

10. Adapt

4.6/5 on G2

 

Adapt is a prospecting tool for sales and marketing teams. It provides accurate contact details to help them connect with decision-makers.

 

Their Chrome Extension lets you get business emails and phone numbers directly from LinkedIn or company websites. It’s best suited for individual contributors or smaller companies.

 

Screenshot of Adapt.io contact search function(Source: G2)

 

Top features:

  • Chrome Extension.
  • Advanced search filters.
  • Custom workflows.
  • Data enrichment to update CSV files, your CRM and other systems using the Adapt.io API.
  • Integrates across many CRMs.

 

Pricing:

  • You need to request a quote based on your business needs.
  • Free trial available for 3 days.

 

Blog banner CTA - Use Kaspr's 500M+ database

11. UpLead

4.7/5 on G2

 

UpLead is a database that offers B2B contact and company data.

 

It allows users to filter and target specific leads based on criteria such as industry, location, job title, and company size. 

 

UpLead also provides real-time email verification to ensure the accuracy of your email lists, reducing bounce rates and increasing deliverability.

 

With its list-building capabilities, it enables users to create customized lead lists tailored to their specific needs.

 

Screenshot of UpLead dashboard with contact search feature(Source: UpLead)

 

Top features:

  • Data enrichment.
  • Intent data.
  • Technographics.
  • Chrome Extension.
  • Real-time verification of emails.
  • CRM integrations.

 

Pricing:

  • Free trial with 5 credits.
  • Starting price is $99 per user per month.
  • Custom plans available.

12. Clearbit

4.4/5 on G2

 

Clearbit is a sales intelligence platform for sales, marketing and operations teams. 

 

It’s an AI-focused tool to help you find potential prospects’ business profiles and contact data. Clearbit provides valuable services like data enrichment, email verification, and reverse IP lookup.

 

Their data is sourced from public and private databases and scored in real-time.

Screenshot of a contact profile within Clearbit(Source: G2)

 

Top features:

  • Intent signals.
  • Trigger alerts.
  • Firmographic and technographic data.
  • Domain and email enrichment.
  • Chrome Extension.

 

Pricing:

  • Not publicly available. Precise pricing information can be requested directly from the sales team.
  • Free trial.
  • Custom plans available.

13. Hunter.io

4.4/5 on G2

 

Hunter.io is a platform for email outreach and lead generation. It provides tools to find email addresses associated with a particular domain or company. 

 

Hunter.io offers email verification services to ensure the accuracy of the collected email addresses. 

 

Users can also use the platform to send emails directly and track their email campaigns. 

 

Graphic showing under searches for contact data on the Hunter.io website(Source: G2

 

Top features:

  • Email searches and verification.
  • Custom tracking domain.
  • Cold email scheduling and tracking.
  • Bult-in email campaign features.

 

Pricing:

  • Free plan available.
  • Starting price at $35 per user per month.

14. Seamless.AI

4.3/5 on G2

 

Seamless.AI is a sales software that uses AI-powered search engine to find contact data.

 

It’s got a Chrome Extension that works on Sales Navigator, Recruiter, Salesforce and B2B company websites. 

 

Some of the stand-out features include automated list building, AI data enrichment, and many integrations with other tools.

Screenshot of the Seamless.AI dashboard with contacts(Source: G2)

 

Top features:

  • Job change alerts. 
  • Data enrichment.
  • Buyer intent data.
  • AI-powered writer.

 

Pricing:

  • Get a quote based on your needs.
  • Free plan available.

15. Lead411

4.5/5 on G2

 

Lead411 is a B2B database and business intelligence platform.

 

It comes with a Chrome extension that allows you to see information about the prospect you’re researching on LinkedIn or a company website. 

 

Some of their plans offer intent data powered by Bombora.

 

Graphic of Lead411 dashboard(Source: G2)

 

Top features:

  • Real-time company updates and news alerts.
  • Advanced filters.
  • Contact enrichment.
  • Automated email engagement.
  • Integration with popular CRM platforms.

 

Pricing:

  • Starts at $99 per user per month.
  • Free trial available.

16. 6sense

4.1/5 on G2

 

6sense is another B2B contact database provider. The platform uses AI to provide insights into customer behaviour, intent and interest. 

 

With 6sense, you can also gain insight into who is visiting your website and who is checking out your competition. 

 

Screenshot of 6sense website homepage(Source: 6sense)

 

Top features:

  • AI-driven sales intelligence features.
  • Intent data.
  • Prioritization dashboards.
  • Prospecting workflows.
  • Insight into site visitors.
  • Firmographic and technographic data. 

 

Pricing:

  • Customizable plans.
  • Free plan available.

17. LeadIQ

4.2/5 on G2

 

LeadIQ is a B2B sales intelligence tool that can take sales reps through the entire sales cycle. 

 

You can find and capture contact data and use automated workflows for personalized outreach. As well as take advantage of data enrichment features.

 

Graphic of LeadIQ’s dashboard(Source: LeadIQ)

 

Top features:

  • Chrome Extension that works on Sales Nav.
  • Data enrichment to keep accounts up-to-date with real-time data. 
  • Tracking sales triggers.
  • Compose personalized cold outreach messages.

 

Pricing:

  • $39 per user per month. 
  • Freemium version available.

18. SalesIntel

⭐ 4.3/5 on G2

SalesIntel is a comprehensive sales intelligence platform designed to provide high-quality B2B data to sales and marketing teams. The platform leverages a robust combination of human verification and advanced machine-learning techniques to ensure data accuracy and relevance.

 

By delivering detailed contact information and actionable insights, SalesIntel aims to enhance the efficiency of prospecting and lead generation processes.

 

EN_Salesintel graphic from G2(Source: G2)

 

Top Features

  • Human-verified data
  • Direct dials and emails
  • Advanced search filters.
  • Data enrichment.
  • Real-time data updates.
  • RevDriver Chrome Extension for LinkedIn lead generation.
  • Technographic data.


Pricing

  • Individual Plan: $69/month - Perfect for sales & marketing pros seeking an edge.
  • Team Plan: $199/month - Best for small teams needing high-quality B2B data.
  • Custom Pricing - Ideal for larger teams working at scale to drive growth.

Comparison matrix

Company name Top 3 features Price Free version or trial
Kaspr
  • Enrichment automations.
  • LinkedIn outreach sequences.
  • Lead organization.
$49 Yes
Cognism
  • Diamond Data®.
  • Intent data.
  • Do-not-call lists.
Custom No - but 25 free leads.
Lusha
  • Filter-based prospecting lists.
  • Intent data.
  • Credits management.
$36 Yes
LinkedIn Sales Navigator
  • Lead recommendations.
  • InMail messages.
  • Advances search filters.
$79.99 Yes
ZoomInfo
  • Buyer intent insights.
  • Website visitor tracking.
  • Many integrations.
Custom Yes
RocketReach
  • Advances search filters.
  • Bulk lookups and exports.
  • Email deliverability score.
$39 Yes
Apollo
  • AI-powered analytics.
  • Sales engagement.
  • Job change alerts.
$49 Yes
DemandScience Intelligence
  • Intent data.
  • Data enrichment.
  • Technology insights.
Custom No
Ampliz Salesbuddy
  • Prospect fit-score.
  • Similar matches.
  • Contextual intelligence.
$50 Yes
Adapt
  • Custom workflows.
  • Advances search filters.
  • Data enrichment.
Custom Yes
Uplead
  • Data enrichment.
  • Intent data.
  • Technographics.
$99 Yes
Clearbit
  • Intent signals.
  • Trigger alerts.
  • Domain and email enrichment.
Custom Yes
Hunter.io
  • Email verification.
  • Email scheduling and tracking.
  • Bult-in email campaign features.
€34 (roughly $36) Yes
Seamless.ai
  • Job change alerts. 
  • Data enrichment.
  • Buyer intent data.
Custom Yes
Lead411
  • Real-time company updates and news alerts.
  • Advanced filters.
  • Contact enrichment.
$99 Yes

6sense

  • AI-driven sales intelligence features.
  • Intent data.
  • Prioritization dashboards.

Custom

Yes

LeadIQ

  • Chrome Extension.
  • Data enrichment. 
  • Tracking sales triggers.

$39

Yes

SalesIntel

  • Advanced search filters.
  • Data enrichment.
  • Real-time data updates.

$69

No

 

How to choose a B2B contact database?

Finding the right B2B database can be tricky. 🤔.

 

You’ve got to look out for features like:

 

  • The number of B2B contacts. A fairly obvious first consideration. You need to find out just how much data is going to be available to you and weigh up the cost per lead. 
  • The data quality. Make sure that the data is accurate, verified, and up-to-date. Low data quality can lead to wasted time and poor results.
  • Country coverage. The database should cover the specific regions you’re targeting. Some databases may have a global reach, while others focus on specific countries or regions. You should choose a database that aligns with your target audience and goals.
  •  Filtering and lead management. Look for a database that allows you to filter contacts based on specific criteria. Such as industry, company size, job title, technology stack, and more. Consider the database's lead management features to ensure you can easily track and prioritize your leads.
  •  Direct dials availability. Access to direct dials can be a valuable asset for reaching the right people quickly and efficiently. You need to find a database that can provide direct dials for your target contacts or at least give you an option to request them on demand.
  • Compliance. Make sure the database complies with all relevant data protection laws and regulations, such as GDPR or CCPA. This will help you avoid any legal issues and protect the privacy of your leads.
  •  Intent data. This can help you identify the most qualified and ready-to-buy leads in your market. As well as personalize your outreach and messaging based on their pain points and needs.
  • Integrations with other tools. Consider whether the database can integrate with other tools you use, such as CRM. Integration with your existing tools can make it easier to manage your leads and streamline your sales process.
  • Ease of use. The database should be easy to navigate, with simple search and filter functions. You should be able to quickly find the information you need and efficiently manage your leads.
  • Customer support. A good provider should have a helpful and responsive customer support team. You might have some issues or questions when you use the data or the platform. So, you want a provider that can support you quickly and effectively.

 

Sales intelligence solutions vs. buying a list

 

If you want to grow in outbound sales, buying a list of contacts can be another tempting route.

 

But if we’re honest, it should remain a no-go. ⛔


Buying data lists can impact your business negatively.

 

Here’s why 👇

Poor data quality

You have no idea how accurate or reliable the list is. Plus, the contacts are not qualified or exclusive to your company.

 

Sure, maybe they’re in the right industry or the right size. But a lot of the filtering factors from outsourced lists don’t include key buying signals. Like if the prospect has just started a new job.

 

You could end up contacting people who just don’t fit your ICP, and there’s no clear indicators of their intent to buy.

Damaged reputation

Chances are, many other companies have bought the same list of contacts.

 

When you contact the prospects on them, you're likely to come across as spammy. It could be one cold call too far… 

Wasted resources

Buying a list of contacts might seem like a quick way to fill your pipeline. But it can cost you more time (and money) in the long run. 

 

Think of it like this.

 

Hours spent cleaning and verifying the data. 

 

Plus, low reply rates and people asking to be taken off your list.

Compliance regulations violation

Privacy laws like GDPR require consent from the data subjects.

 

If your contact list doesn’t follow these regulations, you’re setting yourself and your company up for legal trouble.

Unpredictable revenue

When contact data isn’t consistent, it’s challenging to predict the outcome.

 

You have no way of knowing if these contacts are ready to buy, have the budget, or have the authority to make a decision. 

 

It's also very hard to improve your sales processes when you can't rely on your data.

 

Why B2B databases are great for prospecting

 

You can’t just send generic messages to hundreds of contacts and expect them to reply.

 

The old “spray and pray” approach doesn’t do the trick anymore. 🙅

 

Sales reps need to be value-based.

 

And this is where B2B databases come in.

 

They let you cut time on prospecting so you can focus on creating conversations and personalizing your outreach. 

 

But that doesn’t mean you can slack off on prospecting completely. You still need to do it daily.

 

So, what else makes B2B databases great for prospecting?

 

  • Easier account mapping. You can get a complete view of your target companies. You’ll be able to see the internal structure and relationships between people. This makes it easier to reach the decision-makers and pitch to the right person at the right level. 
  • Quick outreach. With Kaspr’s email feature, you can send personalized emails to key decision-makers. Or hit the phone without leaving the dashboard with Aircall or Ringover integration.
  • Organized data. A great database keeps your contact details clean and organized. You can segment your prospects by different criteria and track your interactions with them. And sync your data with your CRM or other tools.
  • High-quality data.  B2B databases are regularly updated and verified by data experts and algorithms. You can avoid bounced emails, wrong numbers, and outdated information. You'll also make sure that you follow the best practices for data privacy and security.

FAQs about B2B contact database

Let’s answer some questions you might have. 👇

What is a B2B contact database?

A B2B contact database is an organized set of data with company and individual contact info. It's used in marketing, sales, and business growth. 

 

It provides details like company names, industry, employee contacts, and demographics.

 

Businesses rely on these databases to target potential clients, partners and leads effectively. Maintaining data accuracy is essential for successful outreach efforts.

How to find B2B contacts?

To find B2B contacts, you can:

 

  • Use LinkedIn. A tool like Kaspr will help you find phone numbers and email addresses from profiles.
  • B2B databases. Use B2B database to access a wide range of contacts. You can also buy B2B contact lists from reliable sources.
  • Online directories. Look at online business directories or industry-specific websites for contact info.
  • Networking. Attend industry events and conferences, or join online forums.
  • Social media. Follow and interact with businesses and professionals on social platforms.

How to tell if your database is out of date?

You can tell if your database is out of date by:

 

  • Bouncebacks. If you notice a lot of emails bouncing back or not getting delivered, it could be a sign that your contact database is out of date.
  • Unsubscribe requests. An increase in unsubscribe requests or spam complaints suggests that your contacts find your content irrelevant or outdated.
  • Inactive accounts. Check for contacts who haven’t interacted with your business in a long time. If many are inactive, your database may need a refresh.
  • Job changes. Make sure the companies are still active, and check for any major changes like mergers or closures.
  • Data age. Consider the last time you updated or cleaned your contact database. If it has been a significant amount of time (e.g., several months), it’s in need of a refresh.

 

Try Kaspr for free

Time is money. 🤑

 

So, why wait? Speed up your sales processes with Kaspr. Sign up for free today.

 

Join Kaspr’s community with 100K+ active users getting these benefits:

 

✅ Unlimited B2B email addresses.
✅ All-in-one prospecting tool.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ Free plan with LinkedIn Chrome Extension available.
✅ GDPR and CCPA aligned.
✅ Fully self-service.
✅ Automate outreach.
✅ Credit card free sign-up.

 

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