Digital Content Manager

United Kingdom

- Present

The story of Peach Guitars begins back in '91 from a unit in a Braintree Craft Centre, specialising in both guitars and metal detectors, Peach offered a truly unique retail experience! It was during this period that owner Derek Peachey decided to recruit a young guitarist named John Priest. John worked tirelessly for Peach and slowly the focus shifted from metal detectors and Peach became a specialist guitar store. After a short time working for a distributor, John returned to Peach, and when Derek decided to retire, John and his father Alan, stepped up to run Peach Guitars as partners. With an ever growing reputation, Peach Guitars became a serious name in the world of boutique guitars. The shop offered the biggest brands in the business and with a focus on excellent customer service and offering expert knowledge; it wasn’t long before Peach outgrew its modest craft centre home. In 2014 Peach opened a second store in Colchester, but while the business continued to strive under John and Al’s leadership, the logistics of having 2 locations was never ideal. In 2017 Peach closed both stores and moved into our current home on the Severalls Estate, Colchester, just off the A12. The Peach Guitars superstore is the UK’s premier guitar destination. Walk through the front doors and you are greeted by an array of the world’s finest guitars. Split over 2 floors, you’ll find over 1400 guitars on display with many in the incredible Peach Saloon. This unique showroom delivers an authentic western vibe and benefits from a stage and bar, perfect for the events we host. With dedicated rooms for Taylor, Martin, Fender CS, Gibson and Suhr, we have some the most varied and extensive collections in Europe.