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Ife Olagbaju
Brand Manager 
British Cycling
Profile details
JOB TITLE
Brand Manager
COMPANY NAME
British Cycling
LOCATION
Birmingham, United Kingdom
EXPERIENCES
British Cycling
Brand Manager
Manchester, United Kingdom
September 2022 - Present
British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their bikes for the first time, to being home to the hugely successful Great Britain Cycling Team. Continued success at the highest level is inspiring a boom in participation across the nation. There have never been more opportunities to ride a bike, be it for fun or sport, and British Cycling is at the heart of this growth. British Cycling also works hard to represent cyclists’ interests at all levels, including campaigning on important issues including road safety. As a membership organisation, British Cycling provides a suite of benefits and support to its members who currently number 130,000. All membership revenue is invested back into cycling.
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