--- title: The Spark | Episode 1 description: If you're subject line is bad, it doesn't matter how good the rest of your email is.  Morgan explains how to write better subject lines. --- [ RETOUR ](https://www.kaspr.io/prospecting-on-demand) ### The Spark - en anglais # Preview text is more important than you think In this series Morgan reacts to different sales material, so you can apply the ideas in your own outreach.   This week Morgan reviews a live cold call from the UK's most hated sales trainer, Benjamin Dennehy.    If you want to see more of Benjamin, [check out his website.](https://www.salesmatrixcourses.com/) Use the code SALESMATRIX to get 20% off all bootcamps   [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed-1.jpg) Preview text is more important than you think 00:49 ](https://www.kaspr.io/fr/pod-the-spark-2#video-modal-dnd_area_dnd_partial_1_module_6) ## Plus d'épisodes de la série [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed-1.jpg) CTAs that actually spark action 00:44 ](https://www.kaspr.io/fr/pod-the-spark-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed-1.jpg) Effective follow up emails 00:52 ](https://www.kaspr.io/fr/pod-the-spark-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed-1.jpg) Preview text is more important than you think 00:49 ](https://www.kaspr.io/fr/pod-the-spark-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg) Value props to peak interest 00:40 ](https://www.kaspr.io/fr/pod-the-spark-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-1-subject-line (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-1-subject-line%20(1)-compressed-1.jpg) Write better subject lines 00:55 ](https://www.kaspr.io/fr/pod-the-spark-1) ## Vidéos tendances [![youtube thumbnail - anas serie (2)-compressed](https://www.kaspr.io/hubfs/youtube%20thumbnail%20-%20anas%20serie%20(2)-compressed.jpg) 5 questions pour définir sa cible 1:06 ](https://www.kaspr.io/fr/ciblage-anas-2) [![](https://www.kaspr.io/hubfs/FR-cold-calling-blueprint-horizontal.png) Les 15 premières secondes en cold call 1:05 ](https://www.kaspr.io/fr/cold-calling-elric-3) [![](https://www.kaspr.io/hubfs/Episode%20%234%20-%20Top%20Flop%20objectifs%20vente%20-%20Cognism.webp) Objectifs, KPI, rémunération et formation en vente 00:54:42 ](https://www.kaspr.io/fr/top-flop-4) [![FR_Avec_Pauline_Perez_YouTube-thumbnail_3 (2)-compressed](https://www.kaspr.io/hubfs/FR_Avec_Pauline_Perez_YouTube-thumbnail_3%20(2)-compressed.jpg) Pourquoi et comment rédiger un bon script d'appel ? 3:04 ](https://www.kaspr.io/fr/sales-tips-pauline-1) ## Blogs que vous pourriez aimer ![Les 15 meilleurs logiciels de prospection commerciale (2025)-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/EN_resource-card-software-tools-min.webp) Prospection 6 mars Les 15 meilleurs logiciels de prospection commerciale (2025) ![Limites hebdomadaires LinkedIn : ce que vous devez savoir-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2024%20-%20Blog/EN%20SEO%20blogs%20%28Scaling%20keywords%29/LinkedIn%20limits/linkedin-limits-card.png) Bonnes pratiques LinkedIn 28 novembre Limites hebdomadaires LinkedIn : ce que vous devez savoir ![9 stratégies de lead scoring pour améliorer vos performances commerciales-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/lead-scoring-FR.webp) Guides pratiques 26 novembre 9 stratégies de lead scoring pour améliorer vos performances commerciales ![](https://px.ads.linkedin.com/collect/?pid=4152802&fmt=gif) ```json { "@context" : "https://schema.org" } ```