Here’s a list of the best lead generation software out there! Plus, tools that support lead gen next steps or add creativity into prospecting to help you generate leads. 👇
4.4/5 on G2 ⭐
Kaspr is an outbound lead generation tool for SMBs and ICs with fresh, accurate European data. Users can browse, export and enrich contact data, including cell numbers and emails of ideal customers.
The Chrome Extension works across LinkedIn, Sales Navigator and Recruiter Lite. It integrates directly into your existing workflows for faster and easier prospecting.
Companies like Visibly HQ have used Kaspr to access accurate and reliable contact data.
Cognism is a leading lead generation tool for larger B2B businesses. It provides high-quality, compliant data to enter new markets in Europe.
Mostly used by sales, marketing, and RevOps teams, Cognism offers AI-powered intelligence called Sales Companion, signal and intent data, and Diamond Data®, which can help you connect with 87% of the decision-makers on your list.
Pipedrive is lead software for your CRM and makes pipeline management a breeze. With it, you can set up the stages of your sales funnel, track progress with alerts and review analytics to help identify more opportunities.
There’s a range of features, and you can add more to the list if you get the right add-ons for your plan.
The HubSpot Sales Hub provides SDRs with a CRM platform and engagement tools. With it, you can manage your pipeline, send emails, and track where leads are in the sales process.
Core features, such as a meeting scheduler, secure payments, and live chat, support both sales and marketing teams.
Next on this list of B2B lead generation software is Mailchimp. It’s considered one of the top email marketing and automation platforms and helps users align with the buyer’s journey by setting up email triggers based on customer behavior.
Pre-built journeys help to cross-sell more, re-engage existing customers and discover new ones.
Brevo (formerly Sendinblue) is lead generation software that helps users create opportunities through email, SMS, and chat.
It has deal tracking, pipeline management, automation, and customer insights for sales, so you can keep track of everything in one place.
Vidyard is a lead generation platform that helps you create and share personalized videos for your B2B prospecting. This helps SDRs:
There are also many ready-to-record video templates to get the creative juices flowing. You’ll be generating more leads in no time!
Revenue teams use Chili Piper as a sales lead generator because it makes it easy to book meetings with prospects.
It’s a booking platform that helps you route leads from your web form, send leads to the right rep and automate handoff processes.
LinkedIn Sales Navigator is often a core lead generation platform for any sales rep. It’s an excellent B2B lead generation tool with easy browsing and list-building capabilities.
Unlike on the free version of LinkedIn, you can build out saved searches, save lists and create new contact alerts whenever new qualified leads meet your set criteria. There are 40+ advanced search filters to help you prioritize your target accounts.
Adobe Marketo Engage is marketing lead gen software that helps warm up leads with email automation and other features. Revenue teams use it to attract, nurture, and segment potential leads.
With Adobe Marketo Engage, you can complete various tasks, including measuring multi-touch attribution, sending highly personalized emails and automating nurture streams.
The next lead generating software is Unbounce - an AI-powered landing page builder with features that help marketing teams create them quickly.
With optimized landing pages, teams can generate more leads from paid channels like Google Ads and outbound channels like marketing email campaigns.
Unbounce also means users can add functionality to their pages without dev work. It’s a no-code lead gen solution.
ActiveCampaign is automated lead gen software that helps you scale the sending of personalized emails.
You’ll also be able to manage your pipeline and automate task assignments. There are 900+ app integrations to keep your other sales tools up-to-date.
UpLead is another sales lead tool that helps users find quality leads. 50+ search filters help uncover profiles matching your ICP.
There’s also intent data to find customers looking to buy your solution. This means users can identify and engage leads who want to buy before competitors do.
Our next sales leads software is Lusha. It provides data through its browser extension and web app. Users can find the contact information of the people they’d like to do business with.
Lusha also provides details like job titles, company names, and social media profiles. This can help sales reps gain valuable insights about their prospects. Lusha’s data comes from various sources, such as public records and data provider partnerships.
Leadpages is one of those lead generation platforms that converts website visitors from landing pages, websites, and pop-ups.
Its various features help users generate leads, increase conversions, and grow their customer base. Users can choose from landing page templates or create from scratch using a drag-and-drop editor.
The landing pages built are often used to capture email addresses, run webinars, and more.
Agile CRM is customer relationship management software. It includes tools for contact management, lead scoring, email marketing, social media integration, and more.
It combines marketing, sales, and customer service automation into a single platform for the user. That’s why it makes this list of lead gen tools.
Keap is CRM, and marketing leads software for small businesses. Its features allow users to manage customer interactions, build marketing campaigns, and speed up sales.
The platform aims to sync customer data and outreach to customers with personalized messages.
Zoho CRM is a great option when looking for lead generation technologies because it helps its users manage customer interactions. You’ll also be able to track leads and automate sales processes.
The platform provides a central place for businesses to store and organize customer information, including contact details, interactions, and deals.
OptinMonster is lead generation software that helps convert website visitors into customers. It’s a tool suite that captures leads, increases conversions, and grows email lists.
Businesses of all sizes use the tool to increase website conversions and improve their lead generation efforts.
Ortto is a marketing automation leads platform that helps users engage leads, manage customer data, and map the buyer journey. Its suite of tools includes SMS marketing, in-app message creation, and live chat.
4.5/5 on G2 ⭐
Zapier is an automation platform for lead generation. It can create cadences, sync data back to CRMs, and ping notifications when triggers are met.
Zapier can be hugely popular, especially for lead generation activities. It can be great for connecting your tech stack together where tools don’t have native integrations. Zapier also integrates with Kaspr. 👇
Outreach is a sales lead generation tool that helps teams by automating tasks. It can be used to schedule follow-up emails and meetings. It supports multi-channel cadences, with options to automate actions across text, social media, and more.
Outreach integrates with CRM systems like Salesforce to keep data updated. It offers analytics to understand sales activities and improve strategies.
Drift by Salesloft is one of the best lead generation tools for communication. It helps businesses communicate with customers using chat, chatbots, and email. It uses smart robots to determine who’s interested and set up meetings or answer questions all day, every day.
Drift also connects with other business tools, like databases for customer information, making work easier for sales teams.
Zendesk Sell is a tool for sales teams to track customers, deals, and tasks. It helps them organize contacts, follow up on leads, and assess their performance.
With email and cell phone access, they can stay connected wherever they are. Zendesk Sell also provides helpful reports and can perform tasks to save time. Integrating with other tools makes it even more useful lead generation tool
Dealfront is lead generation software that helps identify high-quality prospects. It provides data on website visitors and automatically sends it to your CRM for reps to convert.
Dealfront uses 30+ trigger events to determine when to engage leads. Your team will be able to build a list that matches your ICP and identify potential buyers.
LeadFuze is a lead generation platform that helps businesses find and connect with potential customers. You can gather contact information, build targeted lists, and conduct email outreach.
Integrated with CRM systems, it makes updating data easy and automated.
Now that we’ve reviewed some of the best B2B lead generation software, let’s answer some commonly asked questions.
Using a CRM is an effective way to generate leads with data and manage the process.
Here are some steps to use your CRM for lead generation:
There are a lot of tools and platforms used for lead generation. Here are some of the most popular ones to include in your tech stack.
B2B lead generation software like Kaspr and Cognism provides access to extensive databases of contact details. These prospecting tools help businesses find and target relevant accounts based on the user’s ICP.
CRM software like Salesforce, HubSpot, and Pipedrive include lead generation features and functionality. They help capture, manage, and nurture leads throughout the sales pipeline.
Marketing automation platforms like Marketo, Eloqua, and Pardot provide lead generation capabilities. These tools handle tasks like sending emails, scoring leads, and creating landing pages to find and assess leads.
Tools like OptinMonster and Unbounce help create attractive lead-capture forms and landing pages. They integrate with other marketing and CRM systems to capture and manage leads.
Google Analytics, Adobe Analytics, and Hotjar give useful insights into how visitors behave on websites. Analyzing website traffic and user actions helps businesses improve their lead generation methods.
Lead generation platforms for marketing like CoSchedule, Contently, and BuzzSumo help businesses create and distribute content. These tools assist in content planning, creation, and optimization for lead generation purposes.
Live chat tools like Intercom, LiveChat, and Drift allow businesses to engage website visitors in real-time. Chatbots can automate lead qualification and capture information from potential leads.
Many platforms can help generate, nurture, and convert B2B leads. However, all-in-one prospecting tools are a great way to examine the whole lead generation process.
Kaspr is an all-in-one prospecting tool that helps users:
Key features of Kaspr include:
For finding leads on LinkedIn. The Kaspr Chrome Extension is unique because users can extract contact data from profiles, lists, posts, events, and groups.
Enrich your other systems using Kaspr’s API. Kaspr will cross-reference your data with its GPDR and CCPA-aligned database.
In all of Kaspr’s pricing packages (including free 😉), there’s the chance for the user to get access to unlimited B2B email addresses. All you need to do to get them on the free plan is invite three colleagues to join Kaspr. Once they’re registered and onboarded, you’ll get your unlimited credits.
Start generating qualified leads with Kaspr today! It’s a free plug-and-play lead generation tool that gives you access to fresh, high-quality B2B data.
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