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Apollo.io vs Lusha

Here’s how Kaspr competes with Apollo.io and Lusha.

  • Strong database in the US, Europe & APAC.
  • More credits in all subscriptions.
  • Access to unlimited B2B email addresses (including in the free version).
  • The seamless experience between Chrome Extension and web app.
  • All-in-one prospecting tool with workflows and automation included.
  • Real-time verified data from 150 sources.
  • GPDR & CCPA aligned.
  • Get set up in minutes with no lengthy onboarding process.
  • Trial the data before committing to a paid plan.


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Apollo.io vs Lusha: How much data do they have?

A big consideration when picking any data provider is looking at how much data they each have. So, let’s see what they say on their website about the data and how it’s verified.



Apollo.io has an advanced, built-in seven-step verification process for email addresses. Cell phone numbers, on the other hand, are verified automatically. People who use Apollo.io often rate them highly for their US data, though it’s unclear how much data they have in Europe. Reviews on G2 suggest that Apollo.io lacks data from Eastern European countries and the Middle East.


Lusha, on the other hand, has a strong European database; they also claim 45M contacts in North America. Some reviews say that Lusha’s USA phone numbers can sometimes be switchboard numbers or the wrong numbers altogether. Reviews on G2 suggest that they have limited data for those who prospect for EMEA as well.

Kaspr’s global data

Kaspr has a global database of over 500 million phone numbers and email addresses. The Kaspr database spans the US, Europe and APAC. 


We’re also part of Cognism, which has one of the largest cell phone databases in the US. We share information between our data sets, and this helps to make Kaspr’s phone numbers incredibly accurate.


Kaspr checks and verifies data against 150 sources when you request contact information. This means that all our phone numbers and email addresses are verified in real-time.

We’ve provided a lot of B2B phone numbers all over the globe, check it out. 👇

Kaspr global data coverage map - number of enriched phone numbers on profiles

Accurate data that doesn’t cost the earth

“Lusha wanted us to renew the package to get more credits, which was 6x more expensive.”

“I compared like-for-like. So when I couldn’t find a phone number in Lusha, I would use Kaspr instead. The success rate was much better, and the numbers were actually ringing.”
Mateusz Jaworski
SDR Manager at Cloud Direct
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The cost of Apollo.io vs Lusha 

Both Apollo.io and Lusha pricing are credit-based subscriptions with a free plan to get started with. Users pick their plans based on the number of credits they’d like to receive per month or annually (depending on how you’d like to pay). These credit packs provide flexibility to scale up or down and the opportunity to purchase add-ons if needed.


Now, let’s compare each of the credit subscriptions offered by Apollo.io and Lusha in more detail.


  • Apollo.io offers a free subscription that includes unlimited email credits, 60 cell phone credits (or 5 per month), and 120 export credits (or 10 per month).
  • Lusha’s free subscription is more limited; they offer 50 email credits and 5 phone credits per month.
  • When it comes to paid plans, Apollo.io has three these are; Basic ($49 annually or $59 monthly), Professional ($79 annually or $99 monthly) and Organization ($119 annually or $149 monthly).
  •  Lusha also has three paid plans, they are; Pro ($29 annually or $39 monthly), Premium ($52 annually or $69 monthly) and Scale, but this plan has no transparent pricing and requires you to speak to sales.


When it comes to credits, here’s how many you get for Apollo’s pricing plans for one user:

  • Basic: Unlimited email credits, 900 cell phone credits (or 75 monthly) and 12,000 export credits (or 1,000 monthly).
  • Professional: Unlimited email credits, 1,200 cell phone credits (or 100 monthly) and 24,000 export credits (or 2,000 monthly).
  • Organization: Unlimited email credits, 2,400 cell phone credits (or 200 monthly) and 48,000 export credits (or 4,000 monthly).


Apollo.io updates its pricing fairly regularly (this is correct at the time of writing).


Here’s how many credits you get in Lusha’s pricing plans for one user:

  • Pro: 4,800 email credits (or 400 monthly), 480 phone credits (or 40 monthly).
  • Premium: 9,600 email credits (or 960 monthly), 960 phone credits (or 80 monthly).
  • Scale: You’ll need to speak to Lusha's sales team.

...Or you could just sign up to Kaspr and get more credits

Kaspr offers more credits in all packages than Apollo.io and Lusha.

Annual billing SAVE UP TO 25%
Monthly billing

Free Plan

0 mo/user
£0 mo/user
$0 mo/user
Unlimited B2B email credits*
5 Phone credits
5 Direct email credits
10 Export credits
0 mo/user
£0 mo/user
$0 mo/user
Unlimited B2B email credits*
5 Phone credits
5 Direct email credits
10 Export credits
Free plan includes:
LinkedIn Chrome Extension
Save, edit & export leads
Task management
Email from Kaspr
Send emails directly from Kaspr with Gmail integration.
Dial from Kaspr
Make phone calls directly from Kaspr with Aircall and Ringover integration.
Salesforce, HubSpot, Pipedrive, Lemlist, Sendinblue, Aircall, Ringover integrations
Up to 3 lead lists
A list of the contacts you’ve saved from the LinkedIn Chrome Extension.
1 enrichment workflow
You start with 1 Enrichment workflow. This can be launched up to 3 times per month.
3 enrichment workflow launches per month
Launching a workflow in Free plan allows you to enrich up to 25 contacts per launch.
1 default LinkedIn cadence
Send automatic LinkedIn invitations and messages to a premade list of contacts.
Basic API access
20 requests/minute maximum, 250 requests/hour maximum, 250 requests/day maximum
*Invite 3 of your colleagues to try Kaspr and you'll get unlimited B2B emails. Pretty cool hey?


59 mo/user
£51 mo/user
$65 mo/user
Unlimited B2B email credits
100 Phone credits
5 Direct email credits
250 Export credits
45 mo/user
£39 mo/user
$49 mo/user
Unlimited B2B email credits
1,200 Phone credits
60 Direct email credits
3,000 Export credits
Choose plan
Everything in Free Plan, plus:
LinkedIn Chrome Extension available on Sales Navigator
Credit roll over
Keep unused credits as long as you renew your monthly or annual subscription.
Up to 10 lead lists
Zapier integration
3 enrichment workflows
Create up to 3 Enrichment workflows. Each workflow can be launched 3 times per month.
3 workflow launches per month
Launching a workflow in Starter plan allows you to enrich up to 500 contacts per launch.
Unlimited LinkedIn cadences
Advanced API access
20 requests/minute maximum, 250 requests/hour maximum, 250 requests/day maximum


99 mo/user
£85 mo/user
$99 mo/user
Unlimited B2B email credits
200 Phone credits
200 Direct email credits
1,000 Export credits
79 mo/user
£69 mo/user
$79 mo/user
Unlimited B2B email credits
2,400 Phone credits
2,400 Direct email credits
12,000 Export credits
Choose plan
Everything in Starter, plus:
LinkedIn Chrome Extension available on Recruiter Lite
2 admin seats
The admin is the person who’ll have access to the billing information, subscription information and workspace information.
Custom member permissions
Decide if your team members are able to view, edit, manage, or export all the leads from the Kaspr dashboard.
Define a limit of credit usage per team member.
Unlimited lead lists
Unlimited enrichment workflows
10 workflow launches per month
Launching a workflow in Business plan allows you to enrich up to 1000 contacts per launch.
Report & activity insights
Advanced API access
60 requests/minute maximum, 500 requests/hour maximum, 500 requests/day maximum


The Organization package is available on an annual subscription only with a minimum of 5 users.
99 mo/user
£85 mo/user
$99 mo/user
Unlimited B2B email credits
2,000 Phone credits
2,000 Direct email credits
10,000 Export credits
99 mo/user
£85 mo/user
$99 mo/user
Unlimited B2B email credits
24,000 Phone credits
24,000 Direct email credits
120,000 Export credits
Choose plan
Everything in Business, plus:
5 admin seats
Tailored onboarding
Dedicated Account Manager
Unlimited workflow launches per month
All types of workflows.
Premium API access
120 requests/minute maximum, 500 requests/hour maximum, 1000 requests/day maximum
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How does Apollo.io compare to Lusha for compliance?

Apollo.io is fully compliant with GDPR and aligned with CCPA. As a new feature, Apollo has also started to offer Do-Not-Call (DNC) listings when you request a new UK or USA direct dial number. You will see the DNC tag within the Apollo web app if the contact is on a UK or US registry.


Lusha, on the other hand, claims on its website to be GPDR and CCPA compliant. Two major independent third-party auditors validate this compliance status: Trust and ePrivacy.

Prospect confidently with data you can rely on

Kaspr ensures alignment with GDPR and CCPA, allowing you to prospect with peace of mind.
Our database undergoes continuous updates through rigorous verification processes to maintain these standards.s.


Graphic showing Kaspr's compliance status

Where Kaspr's data comes from

Icon graphic of website for public data

Publicly available information

We get this from information that’s available online, including; corporate websites, job postings, news feeds, and company registries.

Icon graphic of shaking hands

Partnerships with premium data providers

We’ve got carefully selected partners. This helps to make our data super accurate and verified in real-time.

Apollo.io versus Lusha: Integrations

Both Apollo.io and Lusha offer a range of tools that integrate with their web app natively. These shared native integrations include LinkedIn (for the Chrome Extension), HubSpot, and Salesforce for both tools. Apollo also offers integration with Gmail, Outlook and Salesloft natively, while Lusha on the other hand offers built-in integration with Pipedrive, Microsoft Dynamics and Bullhorn.


It’s important to know that with the Lusha web app, you can only begin integrating from the Scale plan. Apollo is more flexible, with integrations included for the web app from their free plan onwards.

What users say about Kaspr’s integration

Kaspr integrates with many key tools in your tech stack, including HubSpot, Pipedrive, Salesforce, Zapier and more.


We’ve got a range of use cases for our LinkedIn Chrome Extension that other tools like Apollo and Lusha don’t have. You can also integrate from the free plan onwards and connect to other apps using Zapier integration from the Basic plan on.

Graphic to show integrating apps with Kaspr LinkedIn Chrome Extension

“The seamless integration with other tools
boosts productivity”

“Streamline complex tasks into a user-friendly interface.”


Read review on G2

User on G2

“Easy interface and excellent integration
with the extension.”

Kaspr is helping generate contact details for leads. It has worked exactly as I need it


Read review on G2

User on G2

Want to compare Kaspr to Apollo.io and Lusha directly?

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  • No credit card is required to sign up
  • GDPR & CCPA aligned
  • Accurate phone numbers for cold calling
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