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Blog 06 May 2022

Achieving success in 2022 through growth hacking

Noa Elbaze

Growth hacking in 2022: on the road to success

Want to increase your user base sixfold or boost your company’s virality? Growth Hacking is the solution. Indeed, this strategy contributes to a fast and efficient growth of a company by implementing innovative actions and products. Here is how it contributes to the success of your business. If you want to know more, we have a page dedicated to growth hacking techniques.

This article will cover the following:

  • What is growth hacking?
  • What is the secret of growth hacking?
  • What are the basics of success?
  • 4 tips to ensure your success with growth hacking

growth hacking

Growth hacking: what is it?

Growth hacking is the process of implementing promotional strategies focused on rapid and effective business growth. Sean Ellis, CEO and founder of GrowthHackers, coined the term.

It delivers results in the shortest possible time and requires negligible expense. In fact, the concept of “hacking” is to look for smart shortcuts that yield huge results.

Fast-growing companies, such as Groupon, have managed to make millions in their first years of existence through growth hacking. However, this strategy is not limited to startups. Any business can use these techniques to accelerate its success without spending a fortune.

What accounts for the success of growth hacking?

The success of a growth hacking strategy depends on your ability to determine the famous “hack” that only you know. To that end, a hack that will guarantee the success of your strategy must be unknown and untapped. It must also have an intrinsic link with a latent societal and anthropological expectation.

An effective growth hacking approach is therefore a marketing technique that quickly becomes unusable. Indeed, if everyone knows the strategy, it will no longer be effective. The principle consists in conceiving a trend well before the others. You will therefore be, for a relatively short period of time, ahead of your competitors. It is during this time that you must create an indestructible competitive advantage.

What are the foundations for success?

In order to develop your company’s growth hack, it is necessary to forge the foundations of your strategy.

Identify your customers and their needs

First of all, you need to make sure that your product matches the demand in the market. It is therefore necessary to know the needs of your customers. To do this, you need to know:

  • their age, gender, education and other demographic information ;
  • their goals, their value, their challenges and the problems your product/service is able to solve;
  • how they search for information (outside of your website).

Using a lead generation tool such as Kaspr can therefore be a useful way to gather information about prospects. With this information, growth marketing strategies can be tailored to specific buyers.

Set SMART goals for growth

Setting your goals is also essential to growth hacking. These goals should be specific, measurable, achievable, relevant and time-bound.

To this end, avoid setting fanciful or unrealistic goals. Determine what you want to achieve and how it contributes to growth. Find a way to measure it and set a time frame for getting there.

4 tips to ensure your success with growth hacking

The list of tips listed here is not exhaustive. You can define habits along the way that will help you succeed with growth hacking.

Find the loophole

It is your responsibility to find the loophole that will allow you to grow rapidly. You can do this by developing strategies. Test them out and determine which elements are beneficial to your growth and which ones need to be revised.

Stay on top of the news

Make sure you stay on top of what’s going on around you. The secret to being a good growth hacker is to always stay on top of the news. To do this, take an interest in new platforms and the behavior of your target audience. Know that any element, even the most insignificant, can help you in your approach.

Don’t be afraid to make mistakes

It is not uncommon to make mistakes in growth hacking. In fact, you will need to perform tests to find the ultimate solution. It is by following this approach that you will succeed in perfecting your strategy.

Be careful not to lose your skills

Obviously, the goal is to grow a business by leaps and bounds. To that end, be careful not to lose your customers. This strategy can be controversial. So be careful not to get lost in the drift of greed.

Conclusion

Growth hacking is an indispensable approach to the development of modern businesses wishing to achieve rapid success. For this, it is necessary to identify your customers and their real expectations. It is also necessary to set objectives in advance. Also, make sure you carefully apply the above-mentioned tips. You will soon see that your strategy has paid off.

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