How we use Kaspr to close 20% of all deals

1. Restrategizing the prospecting process 

Before using Kaspr, Markentive would contact people on LinkedIn but didn’t have a structured plan for prospecting. They decided to create a process and implement a tool to help find target accounts.

We spoke to Christian Neff, Founder and CEO at Markentive, who said:

“We decided to implement Kaspr to automatically retrieve the email addresses and phone numbers of prospects we identify on LinkedIn.”

2. The need for great data in Europe

Since Markentive targets French companies, they wanted a solution with plenty of data in France. They implemented Kaspr as a key part of the prospecting process in parallel with other sales tools in their tech stack.

Christian says that:

“Kaspr is especially good for accurate phone numbers.”

Markentive use LinkedIn to identify companies and contacts that fit their ideal customer profile (ICP).

They generate a list of leads that they can automatically send to the Kaspr dashboard and export to HubSpot.

Christian said:

“We love Kaspr’s workflows. The integration with HubSpot is really valuable for us.”

3. Used to close over 20% of all deals

Since Markentive have been using Kaspr, they’ve saved considerable time. They’re also confident in the data they’re receiving. 

Christian said:

“Before I started using Kaspr, I feared the information given was wrong. But now, it’s correct and verified in real-time.”

Markentive used Kaspr to close over 20% of their deals, based on data from their inbound and outbound sales.