--- title: Cloud Direct Switch to Kaspr For Accurate Data at 6x Cheaper description: Cloud Direct is a leading Microsoft partner. They switched to Kaspr for more accurate B2B contact data at x6 less cost. image: https://www.kaspr.io/hubfs/Case%20studies/UK%20case%20studies/Cloud%20Direct/EN_thumbnail-cloud-direct-case-study.webp --- # **How Cloud Direct got accurate data for x6 cheaper** Cloud Direct is a leading Microsoft partner. They switched to Kaspr for more accurate B2B contact data at x6 less cost.   Insights from ![Headshot image for Mateusz Jaworski](https://www.kaspr.io/hs-fs/hubfs/2023%20-%20Case%20studies/EN%20case%20studies/Cloud%20Direct/mateusz-jaworski-headshot-cloud-direct-1.webp?width=64&height=64&name=mateusz-jaworski-headshot-cloud-direct-1.webp) Mateusz Jaworski SDR Manager Use cases: Prospecting, Sales automation, switched provider ## 1. Running out of credits with their previous provider [Cloud Direct](https://www.clouddirect.net/) is a leading Microsoft partner, based in the UK and South Africa. They specialize in delivering Azure, Microsoft 365, and security services to companies that want to achieve ‘fearless growth’.   We spoke to [Mateusz Jaworski](http://linkedin.com/in/matt-jaworski/), SDR Manager at Cloud Direct. He manages the growing sales development team.   Cloud Direct does a mixture of inbound and outbound sales, so prospecting is important for them.    Mateusz said:   > **“When I joined, the team was using Lusha. Over time, we found that we were getting fewer phone numbers, and the ones we did get were poor quality. For example, it would pull American numbers when it was a UK-based person.”** > >   > > **“We also found the platform to be a bit buggy. It sometimes wouldn’t work, and if it did work, the information was often not correct, showing mismatched emails and things like that.”**   Having run out of credits and with renewal not being for another five months, Mateusz decided to look at other tools.   ## 2. Comparing the data Cloud Direct decided to sign up for the free version of Kaspr to reach a decision. This gave them enough credits to test it out against the platform they already had.   ![EN_LinkedIn-Chrome-Extension-From-a-LinkedIn-profile](https://www.kaspr.io/hs-fs/hubfs/2023%20-%20Global%20Kaspr%20GIFs%20and%20videos/LinkedIn%20Chrome%20Extension/EN_LinkedIn-Chrome-Extension-From-a-LinkedIn-profile.gif?width=600&height=399&name=EN_LinkedIn-Chrome-Extension-From-a-LinkedIn-profile.gif)   #### “I compared like-for-like. So when I couldn’t find a phone number in Lusha, I would use Kaspr instead.” “The success rate was much better, and the numbers were actually ringing.” ![Headshot image for Mateusz Jaworski](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Case%20studies/EN%20case%20studies/Cloud%20Direct/mateusz-jaworski-headshot-cloud-direct-1.webp) Mateusz Jaworski SDR Manager ## 3. Using workflows to reduce margin for error The team at Cloud Direct liked the all-in-one prospecting features of Kaspr.   Mateusz said:   > **“I also like the automation available in Kaspr, the LinkedIn workflows, for example. These features helped us save a lot of time and also reduced the margin for error. If you did the maths, Kaspr probably saved us around 4-5 hours per week.”  **   On top of that, the team found Kaspr to be cost-effective.  #### “Lusha wanted us to renew the package to get more credits, which was 6x more expensive.” ![Headshot image for Mateusz Jaworski](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Case%20studies/EN%20case%20studies/Cloud%20Direct/mateusz-jaworski-headshot-cloud-direct-1.webp) Mateusz Jaworski SDR Manager ## 4. Growing the team Cloud Direct plans to grow its SDR team from three to eight. So they decided to upgrade to [Cognism](https://www.cognism.com/) to get more sales intelligence features like Diamond Data® and intent data.   Mateusz said:   > **“If it wasn’t for growing the team, I don’t think we would’ve moved away from Kaspr.”** > >   > > **“We decided to upgrade [to Cognism] because we’ve got other stakeholders (like marketing) using the platform, so we just needed something more centralized for other departments.”**   💡 Need some help deciding? Here’s how [Kaspr compares to Cognism](https://www.kaspr.io/kaspr-vs-cognism).  More Kaspr use cases [ See more ](https://www.kaspr.io/why-kaspr/customer-stories) #### How I am using Kaspr to prospect in 2025 Read more Prospecting #### How I am using Kaspr to prospect in 2025 Thibaut talks through his prospecting process for 2024. He's secured a 38% reply rate and 11% meeting booked rate with this strategy. What's not to like?! [ Read more ](https://www.kaspr.io/use-cases/how-i-use-kaspr-to-prospect) Thibaut Souyris, CEO & Founder @ SalesLabs #### How we use Kaspr to close 20% of all deals Read more Prospecting, Tech stack integration #### How we use Kaspr to close 20% of all deals LinkedIn is a big part of the prospecting process at Markentive. Christian explains how Kaspr helps his team to find and contact target accounts. [ Read more ](https://www.kaspr.io/customer-stories/markentive) Christian Neff, Founder @ Markentive #### "Our BDR loves to hit the phone" Read more Prospecting, Switched provider #### "Our BDR loves to hit the phone" Visibly HQ have a BDR who loves to hit the phone. You have got to have accurate data for a strategy like this so here's how Kaspr helped Andy's team book six discovery calls within the first two weeks. [ Read more ](https://www.kaspr.io/customer-stories/visibly-hq) Andy Earnshaw, Head of Operations @ Visibly HQ ## Sign up to Kaspr to hit your quota - No credit card is required to sign up - GDPR & CCPA aligned - Accurate phone numbers for cold calling [![Get started for free](https://no-cache.hubspot.com/cta/default/6052405/7b29c8c4-8e4f-4426-aba8-83f4ebf805db.png)](https://cta-redirect.hubspot.com/cta/redirect/6052405/7b29c8c4-8e4f-4426-aba8-83f4ebf805db) ![](https://px.ads.linkedin.com/collect/?pid=5265426&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Kaspr", "url" : "https://www.kaspr.io/" }, "dateModified" : "2024-03-08", "datePublished" : "2023-04-27", "description" : "Cloud Direct is a leading Microsoft partner. 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