1. Scaling prospecting activities
Gymlib wanted to develop its position as a leader in the French sports market. To do this, they needed to scale their prospecting activities into target accounts.
The greatest challenge Gymlib faced in doing this was getting contact details without it being really time-consuming. And that’s why they started looking at sales tools like Kaspr.
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2. Easy access to contact info
Gymlib has an inbound and outbound strategy with closely aligned marketing and sales teams.
The sales team consists of 12 people, and we spoke to Jennifer Sitruk, Sales Director.
She said:
“Before Kaspr, getting all the information we needed to prospect was a long process.”
“We had to go and get the information from different sources. Because we wanted to focus on higher value-added tasks, we knew we needed to get contact info more quickly.”
Gymlib uses the Chrome Extension for profile-by-profile searches. This means they can retrieve specific contacts they’ve identified that they want to target.
The sales automation feature exports a larger quantity. Gymlib creates LinkedIn or Sales Navigator lists and then uses Kaspr to export and enrich the data.
“What we like most about Kaspr is the ease of use, the speed of getting the information, and the quality of the data.”
“With one click, we have all the necessary information directly imported into our database.”