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Using Kaspr for a multi-channel approach


When COVID-19 hit, Cubyn saw an opportunity. With retailers seeing their sales skyrocket here's how Cubyn scaled their prospecting activities with Kaspr.

 

Insights from

Headshot image for Lara Perez at Cubyn
Lara Perez
Sr Key Account Executive

Use cases:
Prospecting

1. Seizing an opportunity

During the COVID-19 crisis, retailers saw their sales skyrocket.

 

Cubyn wanted to take advantage of this opportunity. They needed a prospecting tool that would help them contact their prospects quickly.

 

In terms of prospecting activity, Cubyn like to use a multi-channel approach. They send emails or make calls based on the prospect’s engagement, like whether they open emails.

 

We spoke to Lara Perez , previously a Senior Key Account Executive at Cubyn.

 

She said:

“Our process is simple. We go to the LinkedIn company page of the e-commerce company we’re interested in; then we get the structure of the direct email addresses using Kaspr”

 

“From this, we can get emails from several people in the same company.”

 

2. Picking up the phone

If their ideal customer profile (ICP) doesn’t respond to an email, Kaspr makes it easy for Cubyn to get the prospect’s phone number instead.

 

“I can get email addresses and phone numbers with just a few clicks.”

“Kaspr is very useful for prospecting.”
Lara Perez
Sr Key Account Executive

Lara had some fear about objections on the phone and being asked the question: “how did you get my contact data?” but she said:

 

“Once you explain to the prospect how you got their contact information, they are usually receptive.”

 

“This is the rule of the game in sales anyway: know how to respond to objections.”

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