--- title: The Spark | Episode 5 description: Each email in a sequence serves a purpose. Don't start sending spam after the first one. In this episode, Morgan explains his approach to follow up emails. --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### The Spark # Effective follow up emails Each email in a sequence serves a purpose. Don't just start sending spam after the first one. In this episode, Morgan explains his approach to follow up emails.   [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed.jpg) Effective follow up emails 00:52 ](https://www.kaspr.io/pod-the-spark-5#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed.jpg) CTAs that actually spark action 00:44 ](https://www.kaspr.io/pod-the-spark-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed.jpg) Effective follow up emails 00:52 ](https://www.kaspr.io/pod-the-spark-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed.jpg) Preview text is more important than you think 00:49 ](https://www.kaspr.io/pod-the-spark-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg) Value props to peak interest 00:40 ](https://www.kaspr.io/pod-the-spark-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-1-subject-line (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-1-subject-line%20(1)-compressed.jpg) Write better subject lines 00:55 ](https://www.kaspr.io/pod-the-spark-1) ### Trending series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-12.png) How to build a personal brand 30:02 ](https://www.kaspr.io/pod-everything-is-sales-episode-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Teach%20me%20outbound/teach-me-outbound-ep-2.webp) I hit 220% quota in 9 months 14:55 ](https://www.kaspr.io/pod-teach-me-outbound-2) [![Youtube thumbnail - SomeBlock EP 1.1](https://www.kaspr.io/hubfs/Youtube%20thumbnail%20-%20SomeBlock%20%20EP%201.1.png) Markets, Objections & Action Plans | Ben Mouquet | SomeBlock Ep. 1 ☀️ 1134 ](https://www.kaspr.io/pod-someblock-1) [![](https://www.kaspr.io/hubfs/Thibuat_thumbnail_1.png) My daily prospecting strategy 06:52 ](https://www.kaspr.io/use-cases/how-i-use-kaspr-to-prospect) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/vertical-placeholder.jpg) Preparing for cold calls 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-1) [![morgan-reacts-episode-1-updated-compressed](https://www.kaspr.io/hubfs/morgan-reacts-episode-1-updated-compressed.jpg) The perfect cold call? | UK’s Most Hated Sales Trainer 10:07 ](https://www.kaspr.io/pod-morgan-reacts-2) ### Some blogs you might like ![Value-Based Selling: What it Is & Examples of How to Use it-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28High-traffic%20keywords%29%20%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/Value-based%20selling%20%28POV%201%20narrative%20blog%29/EN_value-based-selling-card.png) Sales 21 February Value-Based Selling: What it Is & Examples of How to Use it ![What is The Buyer’s Journey? [+ Buying Behavior Changes]-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20DG%20UK%20blogs%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/POV%202/POV%202%20-%20Narrative%20blog/EN_buyers-journey-card.png) Sales 12 March What is The Buyer’s Journey? [+ Buying Behavior Changes] ![How to Write a Good Sales Email - 6 Tips From an SDR Coach-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20DG%20UK%20blogs%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/POV%201/POV%201%20-%20Playbooks/POV%201%20playbook%20Morgan%20J%20Ingram%20-%20How%20to%20write%20a%20good%20sales%20email/EN_How_to_write_good_sales_email_Resource_card-min.png) Prospecting 15 February How to Write a Good Sales Email - 6 Tips From an SDR Coach ![](https://px.ads.linkedin.com/collect/?pid=4152802&fmt=gif) ```json { "@context" : "https://schema.org" } ```