--- title: Everything is Sales | Episode 12 description: We speak to Tom Boston about personal branding. As the Brand Awareness Manager at Salesloft, and Top Social Selling Voice on LinkedIn, who better to ask? image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-12.png --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Everything is sales # How to build a personal brand (from a LinkedIn Top Social Selling Voice) Building an online presence can be one of the hardest things to start with. How often do I post? What should I post about? What if I don’t get much engagement?    We talk about this and the role of personal branding in selling today in this episode of Everything is Sales. It’s not one you want to miss; watch here. 👉   With: - [Shabri Lakhani](https://www.linkedin.com/in/shabri-lakhani-97a09123/), Subject Matter Expert at Kaspr.  - Tom Boston, Top Social Selling Voice on LinkedIn and Brand Awareness Manager at Salesloft. [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-12.png) How to build a personal brand 30:02 ](https://www.kaspr.io/pod-everything-is-sales-episode-12#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-15.png) 10 steps to becoming a better SDR in 2024 23:19 ](https://www.kaspr.io/pod-everything-is-sales-episode-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-A%20value-led%20approach%20to%20selling%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) A value-led approach to selling 23:22 ](https://www.kaspr.io/pod-everything-is-sales-episode-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-12.png) How to build a personal brand 30:02 ](https://www.kaspr.io/pod-everything-is-sales-episode-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-how-to-fix-an-sdr-org.png) How to fix an SDR org 33:47 ](https://www.kaspr.io/pod-everything-is-sales-episode-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-standing-out-in-cold-outbound.webp) How to stand out in outbound 40:25 ](https://www.kaspr.io/pod-everything-is-sales-episode-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-insights-from-the-community.png) Insights from the SDR community 30:08 ](https://www.kaspr.io/pod-everything-is-sales-episode-10) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-Relevant%20and%20personalised%20outreach%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Relevant and personalized outreach 28:28 ](https://www.kaspr.io/pod-everything-is-sales-episode-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-everything-is-sales-episode-1.png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Sales mindsets 42:48 ](https://www.kaspr.io/pod-everything-is-sales-episode-1) [![Thumbnail for Everything Is Sales episode 16](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-16.png) SDR Manager deep-dive with Nia Woodhouse 31:35 ](https://www.kaspr.io/pod-everything-is-sales-episode-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-Sensemaking-for-sales%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Sensemaking for sales 32:16 ](https://www.kaspr.io/pod-everything-is-sales-episode-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-tactics-for-value-led-outbound%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Tactics for value-led outbound 29:54 ](https://www.kaspr.io/pod-everything-is-sales-episode-6) [![Thumbnail resource card for EIS episode 17](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-17.png) Tips for looking at new sales roles 35:57 ](https://www.kaspr.io/pod-everything-is-sales-episode-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-everything-is-sales-podcast-episode-2.png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Unshakeable: Thriving in recession 42:03 ](https://www.kaspr.io/pod-everything-is-sales-episode-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-14.png) What it takes to build a successful SDR team in 2024 26:54 ](https://www.kaspr.io/pod-everything-is-sales-episode-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-13.png) What SDRs are really thinking 51:12 ](https://www.kaspr.io/pod-everything-is-sales-episode-13) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-how-the-SDR-role-is-changing.png) What should SDR teams be focusing on in this market? 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| UK’s Most Hated Sales Trainer 10:07 ](https://www.kaspr.io/pod-morgan-reacts-2) ### Fancy reading instead? ![15 Free Sales Tools Every SDR Needs In Their Tech Stack-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28Money%20keywords%29%20%5B+%20FR,%20ES%20and%20DE%20variations%5D/Free%20sales%20tools/EN_free-sales-tools-card.webp) Sales 18 November 15 Free Sales Tools Every SDR Needs In Their Tech Stack ![8 Best Email List Cleaning Services [+ What to Look For]-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28Low-hanging%20fruit%20keywords%29/Best%20email%20list%20cleaning%20service/EN_best-email-list-cleaning-service-card-min.jpg) SDR Tools 1 October 8 Best Email List Cleaning Services [+ What to Look For] SDR Tools 12 September 9+ Best Chrome Extensions For Finding Phone Numbers ![](https://px.ads.linkedin.com/collect/?pid=5265426&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Kaspr", "url" : "https://www.kaspr.io/" }, "datePublished" : "2024-01-16", "description" : "We speak to Tom Boston about personal branding. As the Brand Awareness Manager at Salesloft, and Top Social Selling Voice on LinkedIn, who better to ask?", "headline" : "Everything is sales | Episode 12", "image" : "", "mainEntityOfPage" : { "@id" : "https://www.kaspr.io/pod-everything-is-sales-episode-12", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "" }, "name" : "Kaspr" } } ```