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Outbound sales 19 December 2023

16 Best Outbound Sales Software for SDRs [+ Why]

Maja Muzhdeka

Sales reps have a lot to balance. ⚖️

Luckily, there’s outbound sales software for pretty much everything. From pipeline management to booking meetings. 

Let’s take a deeper dive. Here are the best tools out there 👇

  1. Kaspr
  2. Magical
  3. Cognism
  4. Salesforce
  5. HubSpot
  6. Zoom
  7. Navattic 
  8. Salesmate
  9. Salesloft
  10. Gong
  11. Lessonly by Seismic
  12. Zapier
  13. Apollo.io
  14. BuiltWith
  15. Lusha
  16. Aircall

16 of the best outbound sales software tools (rated by SDRs) 

1. Kaspr

G2 score: 4.4/5 ⭐


Kaspr is an all-in-one prospecting tool that helps SDRs and recruiters with their lead generation.


With the use of Kaspr’s LinkedIn Extension, you can retrieve GDPR and CCPA aligned phone numbers and emails directly from LinkedIn.


Once you’ve got your contacts, you can enrich the data and send it to your CRM with neat integrations. Or maybe even drop them into a LinkedIn cadence with invitations and InMails via the Kaspr dashboard to help automate your outreach. 


Start prospecting today for free

Graphic of all-in-one prospecting summary for Kaspr


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Kaspr is great for: 


Recent review:

“I like the automation available in Kaspr, the LinkedIn workflows, for example. These features helped us save a lot of time and also reduced the margin for error. If you did the maths, Kaspr probably saved us around 4-5 hours per week.”  - Mateuzs Jaworski, SDR Manager at Cloud Direct

2. Magical

G2 score: 4.8/5 ⭐


Magical is a free Chrome Extension that can help you automate repetitive tasks like messaging and updating your CRM.


You can save your best outreach message templates to Magical and use the app to call them up anywhere in the blink of an eye - in your email, on LinkedIn, or wherever you’re used to working. 


Graphic of Magical email integration on desktop


Magical will instantly personalize your templates and autofill placeholders like their name or job title, saving the average outbound sales rep about seven hours per week. 


It’s a B2B sales strategy that has proven so useful for some account executives that they’ve been able to boost sales by up to 10% by using the app.


Recent review: 

“Magical has saved me an unbelievable amount of time. I can write a customized email in 10 seconds. That enables me to spend my time in my job doing the things that actually make me successful—rather than the repetitive things that just have to be done.” - Review on Magical

3. Cognism 

G2 score: 4.6/5 ⭐


Cognism is a sales intelligence software that helps revenue teams automate the prospecting process. You can easily pinpoint the best prospects with premium contact, company, and event information, like sales trigger events and intent data.


Graphic of Cognism Browser Extension


Cognism is great for:

  • Revenue teams.
  • Supporting individual prospecting and list-building workflows. 
  • Prioritizing buyers with intent data (powered by Bombora)


Recent review:


“You can apply many filters to ensure you get the best final data lists possible for your clients. The plugin for LinkedIn is also incredibly useful.”


“We often use Cognism for our more technical clients, the complexity of the platform enables us to drill down to the more niche job roles within companies” - Ryan T, Head of New Business Strategy on G2.

4. Salesforce

G2 score: 4.3/5 ⭐


Salesforce is a CRM platform that is designed to be a start-to-end setup for the entire sales process.


It brings all customer information in one place, with plenty of app integrations and customization options.


Screenshot of Salesforce website


Sales leaders find Salesforce to be a great CRM solution for their teams. 


Recent review:

“By automating manual processes and giving staff better visibility into the customer journey, efficiency has already increased, and a team of 130 people are able to process up to 1,000 orders a week – compared to 150 people processing 150 orders previously.” - Review on Salesforce

5. HubSpot Sales Hub  

G2 score: 4.4/5 ⭐


HubSpot Sales Hub helps sales teams to manage and keep their pipeline full by focusing on priority leads. Interacting with prospects is made much more efficient with the use of automated email templates and lead nurture sequences. 


What’s more, SDRs can access top sales content so they’re armed with the knowledge they need to succeed.


Screenshot of HubSpot Sales Hub website.


You can also do neat stuff, like integrating the CRM part with contract management software.


Recent review:

“Sales Hub helps us prospect smarter. It makes our prospecting reps more productive, enables more relevant and personalized outreach, and empowers reps to get back to what they do best: connecting with prospects.” - Review on HubSpot

6. Zoom

G2 score: 4.5/5 ⭐


Zoom is a cloud-based collaboration platform that makes setting up video meetings a breeze.


With features like screen sharing and recording, it’s a must-have in the SDR toolkit. 


Screenshot of Zoom website


Product demos are made much easier with Zoom.


Recent review:

“The analysis and training capabilities with Zoom Revenue Accelerator are much more complex and better than with any other tool. Zoom offers much more than we expected.” - Review on Zoom

7. Navattic 

G2 score: 4.8/5 ⭐


Navattic empowers product-led growth (PLG) companies to create and customize interactive demos for their products. 


Screenshot of Navattic website


It’s excellent for driving both outbound and inbound leads. 


Recent review:

“We have seen clear ROI since launching our Navattic product tour resulting in over $100,000 in generated pipeline with new prospects that engage with our guided product tour experience.” - Review on Navattic


8. Salesmate

G2 score: 4.6/5 ⭐


Salesmate is a sales cadence software and has exceptional personalization features.


You can tailor each email and text you send out to prospects, as well as automate all your follow-up activities across multiple channels, such as email, texts, and calls.


Screenshot of Salesmate website


Salesmate is ideal for emerging and mid-sized businesses.


Recent review:


“The platform is very user-friendly and took no time to onboard a team of 10 – far better than previous CRMs that we’ve worked with! The card view for deal progress is great and really helps visualize your sales pipeline.” - Review on Salesmate

9. Salesloft

G2 score: 4.5/5 ⭐


With Salesloft, you can plan and schedule each sales activity. 


It connects directly to your mail server, making sure that emails don’t end up in the spam folder.  And has cool features like removing prospects from your follow-up email templates once they’ve replied. 


Screenshot of Salesloft website


Recent review:

“Our SDRs are now very organised, thanks to the programs they have in Salesloft. They spend less time trying to get themselves organized, and more time to focus on the things that matter. Emails have a strong reply rate - 12-13% in France. Salesloft plays a big role in that.” - Review on Salesloft


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10. Gong

G2 score: 4.7/5 ⭐


Gong is a conversation intelligence software that uses AI to analyze cold calls and offer real-time data on what makes those calls successful (or not).


There is a full view of the topics discussed and how they influenced the outcome.


Plus, Gong allows managers to review their team’s sales behaviors, which then helps with designing personalized training programs. 


Screenshot of Gong website


Recent review: 

“Gong has enabled me to use my time more efficiently. I can look at the data from a recorded call ahead of a meeting, and that 30-minute meeting has turned into five minutes now.” - Review on Gong


11. Seismic

G2 score: 4.7/5 ⭐


Seismic learning is a sales coaching platform that personalizes your training to fit the needs of your company. 


It provides individual progress reports, evaluations, and ways for sales reps to provide their own ongoing feedback. 


Screenshot of Seismic website


It’s a game-changer for onboarding and training. 


Recent review:


“Without Seismic Learning, I think enablement and the role of any enablement manager would be a lot more difficult.” 

“Especially in a global environment where, in our case, we have a presence and offices in over 8 different countries, it is difficult to react quickly to changes and make decisions. So Seismic is a must - I cannot even imagine my job without it.” - Review on Seismic

12. Zapier

G2 score: 4.5/5 ⭐


Zapier connects your favorite apps (including Kaspr) and automates repetitive tasks, allowing you to focus on more strategic aspects of your sales process.


With Zapier, you can create automated workflows, triggering actions in one app based on events in another. 


Screenshot of Zapier website


This means saving time on manual tasks, ensuring data consistency across platforms, and enhancing the overall efficiency of your sales operations.

Recent review:


“Zapier helped us accelerate our sales cycle and saved us thousands of hours and costs. With automation, we’re at the point where our sales team doesn’t need to ask us [the marketing team] questions all the time about different leads because they have access to all of the information needed.” - Review on Zapier


13. Apollo.io

G2 score: 4.8 / 5 ⭐


Apollo is an all-in-one sales intelligence platform.


It helps businesses enrich their CRM with B2B data and automate their sales outreach. 


Apollo comes with a Chrome Extension that works on LinkedIn and a web app with a wide range of filters to search for contacts.


Screenshot of Apollo G2 card


Recent review:


“Apollo is great, it’s like a combination of Salesloft and Zoominfo. What I mean by that is that it allows you to both prospect, while also creating sequences to engage with prospects.” 


“Other features include the capability to record calls while providing high-level insights of the call such as questions asked, pain points, and next steps. The ability to easily drop prospects from LinkedIn into Apollo lists and sequences thanks to the Apollo chrome extension.” - Review on Apollo


14. BuiltWith

G2 score: 4.3/5 ⭐


BuiltWith is a valuable tool for gaining insights into the technology landscape of your prospects.


By understanding their technology choices, you can tailor your outreach efforts more precisely. 


This knowledge helps you position your product or service in a way that resonates with your target audience's specific needs and preferences.

Screenshot of BuiltWith website

Recent review: 


“I have used most of the sales intelligence and lead list tools on the market, and BuiltWith hands down has the best and most accurate data. We can quickly identify our competitors and develop a targeted list of prime prospects that we can email and show them a better alternative.” - Review on BuiltWith


15. Lusha

G2 score: 4.3/5 ⭐


Another outbound sales software tool is Lusha.


It provides B2B contact information such as emails, phone numbers and other data points for decision-makers at companies you’re targeting.


Their database is updated in real-time, ensuring accurate and up-to-date information.


Lusha comes with an extension that works on multiple browsers.


💡 See how Lusha and Kaspr compare.


Screenshot of Lusha website


Recent review:


“Most of my meetings I get now, I get thanks to Lusha. I’d say out of 10 meetings, 7 of those were booked with Lusha.” - Review on Lusha

16. Aircall

G2 score: 4.3/5 ⭐


Aircall takes the hassle out of outbound sales calling with its user-friendly platform. 


It provides a seamless experience for making and receiving calls, allowing your sales team to stay connected and efficient. 


With features like call tracking and analytics, Aircall empowers your team to focus on meaningful conversations, turning leads into satisfied customers.


Screenshot of Aircall website


Recent review:


“We’ve had a new team member recently join us, and with Aircall, we’ve been able to coach them easily from day one. Even when working in a hybrid setup, it’s easy to listen to call recordings to hear what’s working or where they might need a helping hand.” 


“And with call whispering, we can even listen in and share advice in real-time. It’s really helping them to build confidence” - Review on Aircall


Why SDRs need these in their tech stack

Using the right outbound tools saves time throughout the buying cycle. 


So what do you need if you’re building a sales team


A customer relationship management (CRM) software is a one-stop shop for the entire team. You can keep track of your prospects’ contact information and where they are in the sales pipeline.


Without a CRM, handling a high volume of contacts is a real struggle. 🥹


John Cheney, CEO & Founder at Workbook, explains why organizations need to invest in CRM software:


“There are several positive outcomes: revenue growth by finding new customers and selling more to existing customers, improving the customer experience and reducing operational costs.”


“A CRM system streamlines businesses. It leads to better insight and decision-making. Also, with better quality B2B leads, you’ll build a stronger pipeline and unlock greater overall growth.”

Online demos and collaboration

These are a big deal in the B2B sales tech stack. ✅


Online meetings using platforms like Zoom have replaced a lot of face-to-face communication. They are used by account executives (AEs) to do demos with prospects.


There’s also self-guided demo software. This is becoming increasingly important for SaaS sales to give prospects a first-hand look at your product. 

Sales cadence tools

A sales cadence is a series of follow-up touchpoints completed by the sales rep.


The process can be hard to track, but it’s made a lot easier with sales cadence software.


You’ll be able to automate workflows, keep a consistent approach, and encourage prospects further down the sales funnel. 


Tim Jones, CEO at Eternal Works talks about why sales cadence is so important:


  1. Focused effort - You know what you are doing with each prospect and when to do it. It’s easier to track where you are in your outreach.
  2. Repeatable process - You now have a selling process that can be replicated and is easy to follow.
  3. Trackable process - This makes it easy to see what is working and what’s not.

Sales coaching tools

Sales managers need to feedback insights so that reps can improve their performance.


With sales coaching tools, you can record, analyze, and provide insights on audio and video calls. Take a deeper look into KPIs like the average length of each sales rep’s conversation and the discussion points.


Coaching tools are important for new SDRs who are being onboarded and current ones looking to progress in their roles.


Raffael Fernandes, Co-Founder and Director at Flow State says:


“I always have empathy for young managers, especially in the first 2 years of their fledgling new career path.”


“Having a clearly defined set of management values and competencies along with a supporting training and development curriculum is essential to equip your managers with the skills and tools they need to perform - and crucially to coach others to perform.”


“Invest in your managers and create a safe environment for them to learn, make mistakes and develop their own authentic leadership style. It’s one of the best things you can do for your team!”

Prospecting tools and sales intelligence

Outbound sales prospecting tools and sales intelligence software are used by B2B companies to get access to high-quality data and insights.


With integrations, you can feed data at a contact and company level directly into your CRM. Helping to make prospecting much easier! 


Try this interactive demo 👇


Sales intelligence tools go a step further because they are able to provide additional insights and intent data. 

Benefits of using outbound sales tools 

Let’s talk through the key benefits of having a full B2B tech stack. 👇 

Save time

You’ve got the chance to give your team hours back. 


Sales cadence software for example, is great at automating mundane tasks.


If you use prospecting tools (like our LinkedIn Chrome Extension 👀), your reps can quickly and easily find the contact details of the people they’d like to speak to.  

Clear reporting

Each outbound sales tool can provide better reporting. 


Let’s look at this from a CRM point of view. With good CRM you get access to… 🔎


  • Sales pipeline reports: Measure how many deals are included in each stage of your sales pipeline and the effectiveness of moving them through the process.
  • Lead source reports: Determines which channels are generating quality leads that result in revenue.
  • Sales activity reports: Help managers and salespeople log, track, and evaluate the effectiveness of sales calls or emails.
  • Customer service reports: Show sales and customer support teams whether customer expectations are being met.
  • Campaign performance reports: Help sales and marketing teams develop and fine-tune messaging by showing the success of their campaigns. 

Upskill your team

Outbound sales success is driven by performance. Your SDRs will be able to sell better if you implement good sales enablement tools and processes.


Jacobo Sanmartin, Head of Business Development and Sales Operations at BigBuy explains more:


“Sales enablement is not rocket science. With properly planned communication, content creation and distribution, and equipping your team members with the right set of tools, you can easily start a sales enablement journey.”


These are the key signs you need a sales enablement strategy:

  1. Lack of a well-maintained content library.
  2. Your team’s performance is not as expected.
  3. Salespeople can’t understand the buyer’s pain points.
  4. Customer retention is low.
  5. The sales process is fragmented and unorganized.

Outbound sales software FAQs

These are the most commonly asked questions about outbound sales software. Let’s answer them:

What is an outbound sales software?

Outbound sales software helps your business reach potential customers by automating and organizing communication efforts. 


This software typically handles tasks like prospecting, making calls, sending emails, and managing follow-ups, empowering your team to focus on building relationships and closing deals.

Why does your business need outbound sales software?

Your business needs outbound sales software for a variety of reasons:


  • Efficiency boost. It’s like having an extra set of hands to handle repetitive tasks. The software automates outreach, saving your team time and ensuring no potential leads slip through the cracks.
  • Improved communication. Outbound sales software centralizes communication, making it easy for your team to track conversations, follow-ups, and responses. No more sifting through a chaotic inbox - everything is neatly organized.
  • Better targeting. These tools often contain features that help identify and target the right audience. By analyzing data, you can tailor your approach to specific demographics, increasing the chances of converting leads into customers.
  • Data-driven decision-making. Get insights into what works and what doesn’t. Outbound sales software provides analytics and reports, allowing your team to refine strategies based on real-time data, ultimately improving overall performance.


What should you look for in outbound sales software?

Choosing the right outbound sales software is crucial for maximizing its benefits. 


Here are some key factors to consider when evaluating different options:


  • User-friendly interface. Look for software with an intuitive interface that is easy for your team to navigate. A user-friendly platform minimizes the learning curve for sales reps and ensures a smoother integration into your daily operations.
  • Automation capabilities.  The primary goal of outbound sales software is to automate repetitive tasks. Ensure the software can automate email sequences, follow-ups, and other routine activities to save time and increase productivity.
  • Integration with existing tools. Check if the software can seamlessly integrate with other tools your team is using, such as CRM systems, email platforms, or communication tools. This integration ensures a cohesive workflow and avoids data silos.
  • Customization options. Every business has unique needs. Choose a software that allows customization to align with your specific sales processes and goals. 
  • Affordability and ROI. Consider your budget and the potential ROI when selecting outbound sales software. Look for a solution that provides value for money and aligns with your business objectives.
  • Customer support. Reliable customer support is crucial. Ensure that the software provider offers good customer support, including training resources, documentation, and responsive assistance in case of issues.

Try our free outbound sales software

Good outbound sales software helps at all stages of the sales funnel. ✅


From coaching for newbie SDRs to prospecting and booking meetings.


One such tool is Kaspr. And it’s completely free to try it out!


Sign up today.


Join the 50K+ Kaspr users: 


✅ No credit card is required to sign up.
✅ GDPR and CCPA aligned.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Customizable plans.

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