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Outbound sales 22 December 2023

17 Best Sales Automation Software Tools for Every Sales Team

Maja Muzhdeka

Searching for the best sales automation software?


Look no further 👇

  1. Kaspr
  2. Cognism
  3. HubSpot Sales Hub
  4. ActiveCampaign
  5. Salesforce Sales Cloud
  6. Reply.io
  7. ZoomInfo
  8. Brevo
  9. Gong
  10. Mailshake
  11. Dealfront (formerly Leadfeeder)
  12. Clearbit
  13. Zapier
  14. Drift
  15. Pipedrive
  16. Outreach
  17. Datanyze


The 17 sales software automation tools 

1. Kaspr

4.4/5 on G2


Kaspr is an all-in-one prospecting tool that helps sales reps easily find contact details for potential customers. 


It comes with a LinkedIn Chrome Extension and web app.


When using the extension on LinkedIn, you can instantly get email addresses and phone numbers while browsing through profiles, events, groups, or company pages. 


Kaspr also lets you bulk export contact data from LinkedIn Sales Navigator, or people searches to get contact info for your prospecting lists. 


The lists of contacts can be managed in the web app, where you can add tasks, tags or notes.


Graphic of all-in-one prospecting summary for Kaspr


What sets Kaspr apart is the accuracy of its data. Kaspr is a Cognism company and Cognism have one of the largest phone databases in the US. We share information between our datasets, which helps to make the phone numbers incredibly accurate.


The data enrichment and bulk export aren’t the only automation features in Kaspr though. You can also create a number of workflows in the dashboard.


From the web app, you can create workflows to automate your LinkedIn outreach, from sending connection requests to follow-up messages. You can also send leads straight to your CRM and sales apps or start another data enrichment sequence.


👉 Start using Kaspr’s automation right now - it’s free! Sign up here. 


Top features:

  • Easy-to-use LinkedIn Chrome Extension. 
  • Extensive B2B contact database with 500M+ email addresses and phone numbers.
  • Lead management with lists, notes, and tasks.
  • Build and automate LinkedIn messaging campaigns, from the initial connection request to the final follow-up messages. 
  • Automate LinkedIn messaging campaigns and make calls with integrations.
  • Extensive integrations with popular sales tech stack tools. 
  • GDPR and CCPA aligned data.



  • $49 per user per month.
  • Freemium version available.


💡 Check out the pricing plans for more information.


Blog CTA banner - Automatically enrich 25 contacts per LinkedIn search free

2. Cognism

4.6/5 on G2


Cognism is a sales intelligence tool that helps to automate the prospecting process.


It goes beyond the basics, providing valuable insights into contacts, companies, and events. 


This includes firmographic and technographic data, sales triggers, and intent data.

Graphic of Cognism Browser Extension

A notable feature of Cognism is its manually verified cell phone numbers known as Diamond Data®. 


This feature empowers marketing and sales teams to connect with decision-makers quickly, reducing the number of calls needed to make impactful connections.


💡See how Kaspr and Cognism compare.


Top features:

  • 98% phone-verified mobile number accuracy.
  • Automated data enrichment.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • GDPR and CCPA compliant data. 
  • Database checked and cleaned against global DNC lists.


Pricing: Custom packages are available upon request.

3. HubSpot Sales Hub

4.4/ 5 on G2


HubSpot Sales Hub is a popular cloud-based sales automation platform that keeps teams updated in real-time.



(Source: HubSpot Sales Hub)


It covers the entire sales process, from lead generation to deal closure. With features like email templates, automated follow-ups, scheduling, and a click-to-call dialer for efficiency. 


The integrated CRM tool manages prospect engagement history, offering insights for more improving your cadences next time around.


Top features:

  • Contact and lead management.
  • Sales automation workflows.
  • Email automation.
  • Sales analytics.
  • Many integrations with popular CRMs.



  • Starts at $20 per month, which includes two paid users. 
  • Free trial available.

4. ActiveCampaign

4.4 /5 on G2


ActiveCampaign combines email marketing, automation, and CRM capabilities. 


It enables businesses to automate marketing and sales processes, personalize customer communication, and nurture leads throughout the customer journey. 


Screenshot of Active Campaign website

(Source: ActiveCampaign)


The sales pipeline view in the app provides a flexible way to monitor deals at different stages, including “win probability” data that helps highlight valuable opportunities.


Plus, there are over 900 app integrations to keep your other sales tools up-to-date.


Top features:

  • Lead scoring and segmentation.
  • Automated deal updates.
  • Customizable sales pipeline view.
  • Win probability.
  • Task management and reporting.
  • Notification emails.



  • The sales plan starts at $19 per user per month.
  • 14-day free trial available.

5. Salesforce Sales Cloud

4.3/ 5 on G2


Salesforce Sales Cloud is a powerhouse in the sales automation landscape, offering a full CRM solution.


It provides a centralized hub for managing leads, sales forecasting and pipeline tracking.


Screenshot of Salesfocr Sales Cloud page

(Source: Salesforce Sales Cloud)


Some of its robust features include automation of repetitive tasks, personalized customer interactions, and detailed analytics to optimize your sales processes.


Top features:

  • Activity management.
  • Account and opportunity management.
  • Forecast management.
  • Workflow and process automation.
  • Sales analytics.



  • Starting price is $26 per user per month.
  • Free trial available.

6. Reply.io

4.6/5 on G2


Reply.io is a sales engagement platform that streamlines communication and outreach.


It provides tools for email automation, prospecting, and sales campaign management.


Screenshot of Reply.io website 

(Source: Reply.io)


Reply.io helps sales teams personalize communication at scale, track responses, and optimize outreach strategies. 


Features like A/B testing and analytics empower users to iterate on their approaches and improve overall engagement.


Top features:

  • Chrome Extension.
  • Multi-channel sales sequence builder.
  • Conversational AI.
  • Contact management.
  • Report and analytics.
  • Many integrations with popular CRMs.



  • Starts at $60 per user per month.
  • Free version available.

7. ZoomInfo

4.4/5 on G2


ZoomInfo is a sales engagement platform with sales automation features, including workflows. 


The platform provides accurate contact information and detailed insights into companies, enabling sales teams to connect with the right decision-makers. 


Screenshot of ZoomInfo website

(Source: ZoomInfo)


Zoominfo's B2B contact database and real-time data updates ensure that your prospecting efforts are based on the most current and reliable information.


Top features:

  • Conversation intelligence.
  • Intent data.
  • Data enrichment capabilities.
  • Website visitor tracking.
  • Website chat for sales.


Pricing: Contact ZoomInfo for custom pricing since their plans depend on your company’s needs.


💡 See how Kaspr and ZoomInfo compare.

8. Brevo

4.5/5 on G2


Brevo, formerly Sendinblue, helps you connect with potential customers through emails, SMS, and chat.


Screenshot of Brevo website

(Source: Brevo)


It has deal tracking, pipeline management, automation, and customer insights for sales. 


As part of the Brevo CRM, it keeps data at the core of your work, aligning sales and marketing to improve ROI and validate investments.


Top features:

  • WhatsApp campaigns.
  • Live chat.
  • Video conferencing tools.
  • Sales reports.
  • Customizable pipelines.



  • Starting price is $25 per user per month.
  • Free version available.

9. Gong

4.7/5 on G2


Gong is a conversation intelligence and analytics tool.


It uses AI to analyze sales calls and meetings, providing insights into customer interactions. 


Screenshot of Gong website

(Source: Gong)


Gong helps sales teams improve communication, understand customer needs, and refine their sales pitches. 


With features like call recording, transcriptions, and performance analytics, it helps to automate data-driven coaching and drives overall sales productivity. 


Top features:

  • Conversation analytics.
  • AI-powered insights.
  • Contact recommendations based on intent signals and historical data.
  • Call recording.
  • Sales performance metrics.
  • Coaching and training tools.
  • Integration with CRM systems.


Pricing: Customized packages based on your needs.

10. Mailshake

4.7/5 on G2


Mailshake is an email outreach platform that automates cold outreach campaigns.


It offers multi-channel outreach efforts across phone, email, and social media.


The platform includes features for automating LinkedIn activities, and it also provides a “lead catcher” to identify highly engaged leads, along with analytics focused on your sales pipeline.


Top features:

  • LinkedIn automation messages. 
  • Personalized emails at scale. 
  • Multi-channel campaign management.
  • In-app lead management without having to go to your CRM.
  • Integrations with Google, Outlook, and SMTP email providers. 



  • $49 per user per month.
  • Free trial available.

11. Dealfront (formerly Leadfeeder)

4.3/5 on G2


Dealfront (formerly Leadfeeder) is a go-to-market platform that has website visitor tracking. It helps you understand which companies are interested in your website. 


The automation features notify your team of potential prospects, which provides important insights for targeted outreach. 


Integrating with popular CRMs, Dealfront makes it easy to prioritize and engage with potential customers based on their behavior.


Top features:

  • Website visitor tracking.
  • Behavioural and firmographic filters.
  • Custom segmentations.
  • Real-time notifications for trigger events.



  • $139 per user per month for web visitor identification.
  • Free plan available.

12. Clearbit

4.4/5 on G2


Clearbit, which recently was acquired by HubSpot, is a data enrichment platform that enhances lead information with real-time data. 


It provides valuable insights into prospects, including company details, roles, and contact information. 



(Source: Clearbit)


Automation features can trigger workflows and sales alerts, allowing reps to start their cadences at the right time...


Top features:

  • Intent-based outreach.
  • Lead scoring and routing.
  • Data enrichment.
  • Instant sales alerts.
  • Smart chat and scheduling.
  • Integration with Salesforce, Marketo, HubSpot, and more.



  • Growth plan starts from $50.
  • Free plan available.

13. Zapier

4.5/5 on G2


Zapier is an automation tool that connects different apps and automates workflows. 


It allows you to create automated processes (Zaps) between software applications, reducing manual tasks and improving efficiency. 


Zapier supports integration with a wide range of apps (including Kaspr 😉), enabling seamless data transfer and syncing between tools used in the sales process.


Top features: 

  • Data syncing between apps.
  • Custom workflows
  • Multi-app integration.
  • Zap scheduling.



  • $19.99 per user per month.
  • Free plan available.

14. Drift

4.4/5 on G2


Drift is a conversational marketing platform that enables real-time communication with website visitors. 


It offers chatbots, live chat, and email automation to engage prospects and customers. 


Drift helps businesses capture leads, qualify prospects, and provide instant support. 


Top features:

  • AI-powered chatbots.
  • Lead qualification.
  • Targeted messaging based on visitor’s behavior.
  • Conversational playbooks.
  • Intent signals.


Pricing: $2,500 per user per month.

15. Pipedrive

4.2 /5 on G2


Pipedrive is a CRM and sales pipeline management tool.


It helps sales teams organize leads, track deals, and visualize the sales process. 


Screenshot of the Pipedrive dashboard

(Source: Pipedrive)


Pipedrive's customizable interface and automation features streamline sales activities, making sure that the leads progress through the sales funnel seamlessly.


Top features:

  • Visual pipeline management.
  • Customizable sales Insights and reports.
  • Email builder and analytics.
  • Activity tracking and lead qualification.



  • Paid plans start at $9.90 per user per month.
  • Free trial available.

16.  Outreach

4.3/5 on G2


Outreach is an AI-driven marketing and sales tool that predicts deal closures and improves their likelihood. 


It offers advanced features, including sentiment analysis, A/B testing, smart email assistance, and forecast predictions. 


These automation features make the sales process more efficient, guiding leads through the funnel and increasing success at each stage of the buyer’s journey.


Top features:


  • Conversation intelligence.
  • Deal management and insights.
  • Sales forecasting.
  • Analytics and reporting.
  • Many integrations with popular CRMs.


Pricing: Pricing information is available upon request.

17. Datanyze

4.2/5 on G2


Datanyze specializes in automating the process of identifying and qualifying leads. 


It provides real-time insights into technology usage, helping sales teams target prospects based on their tech stack.


Screenshot of Datanyze website


(Source: Datanyze)


You can get insights into technology adoption, market trends, and contact information for key decision-makers. 


Top features:

  • Chrome Extension.
  • Easy export features.
  • Lead scoring and segmentation.
  • Technographic data.
  • Competitor analysis.



  • Starts at $29 per user per month.
  • Free trial available.

Sales automation software FAQs

Let’s answer some commonly asked questions about sales automation software. 👇

What is a sales automation software?

At its core, sales automation software is a tech solution to streamline and optimize different sales-related tasks, reducing manual effort and improving overall efficiency.


These tools include a range of functionalities, including lead management, contact management, email automation, and workflow automation. 


The overarching goal is to automate repetitive tasks, allowing sales teams to focus on high-value activities that drive revenue.

What to consider when choosing a sales automation software?

Choosing the right sales automation software is a decision that can significantly impact your sales workflow. Here are a few key considerations:


  • Ease of use. Opt for a user-friendly platform that doesn’t require a tech guru to navigate. The goal is to simplify tasks, not complicate them.
  • Integration. Ensure the software integrates seamlessly with your existing tools, such as CRM and email platforms. This helps maintain a smooth flow of information across your business.
  • Customization. Every business is unique. Look for a solution that allows customization to align with your specific sales processes and requirements.
  • Scalability. As your business grows, you might need to add more tools to your tech stack. Choose a solution that can scale with your business to accommodate increasing demands.
  • Cost. While budget is a consideration, focus on the software’s overall value. A slightly higher upfront cost might be justified if the software significantly improves your selling efficiency.

What are the benefits of sales automation software tools?

Sales automation software isn’t just a fancy addition to your toolkit; it’s a game-changer. Here’s why:


  • Time savings. By automating repetitive tasks like data entry, follow-up emails, and appointment scheduling, your team can spend more time engaging with leads and closing deals.
  • Increased productivity. With mundane tasks off their plate, your sales team can focus on tasks that require a personal touch, ultimately boosting productivity and job satisfaction.
  • Improved accuracy. Automation reduces the risk of human error in data entry and communication, ensuring your customer information is accurate and up-to-date.
  • Improved lead nurturing. Sales automation tools enable you to create targeted and personalized communication with leads, guiding them through the sales funnel.
  • Better analytics. Gain insights into your sales performance with detailed analytics provided by automation tools. Track key metrics and make informed decisions to refine your sales strategy.

What is the best sales automation software all-in-one?

Kaspr is one of the best sales automation tools you can use because it makes prospecting so easy.


It’s an all-in-one solution with sales automation and data enrichment features.


The LinkedIn Chrome Extension gives you instant access to verified phone numbers and email addresses.


You’ll also be able to extract from:


  • LinkedIn lists.
  • LinkedIn Groups.
  • LinkedIn posts.
  • LinkedIn Events.


Use the contact information you receive to automate your outreach directly from the web app.


Send LinkedIn connection requests, and plan your follow-up messages ahead, all while managing your leads in one place.


Here’s what a satisfied Kaspr user shared on G2 recently:


“I love the fact that it [Kaspr] allows me to find the phone numbers of my prospects and, most importantly, the right phone numbers. It’s not like the other tools you see in the market.” - G2 user 

Use Kaspr’s sales automation for free

Start automating prospecting today with Kaspr.


Sign up for free.


Join Kaspr’s 50K+ users to take advantage of everything we offer: 


✅ All-in-one prospecting tool.
✅ GDPR and CCPA aligned.
✅ No credit card is required to sign up.
✅ 500M+ email addresses and phone numbers.
✅ Fully self-service.
✅ Custom plans available.
✅ Free to get started.


Blog CTA banner - x3 workflow launches per month with Kaspr




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