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LinkedIn 19 June 2024

LinkedIn Sales Navigator vs LinkedIn Premium [Compare]

Maja Muzhdeka

There’s no doubt that LinkedIn is one of the key lead generation tools in SDR tech stacks. 


But, when maximizing its potential, two subscription plans stand out: LinkedIn Sales Navigator and LinkedIn Premium. ⭐


So, let’s find out which one best fits your needs. And, importantly, how they can each help you hit your quota every month.


We’re about to go into the differences between LinkedIn Sales Navigator vs LinkedIn Premium. We’ll look at their unique features, pricing and tools that complement them.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a powerful tool for sales prospecting.


It’s popular among SDRs, AEs, BDRs, and other salespeople because you can find heaps of contacts from the profiles on LinkedIn. Users can build a list of leads from an account or individual profile level.


With Sales Nav, you can refine your lists using advanced search filters for industry, company size, job title and more. 


Screenshot of LinkedIn Sales Navigator homepage

(Source: LinkedIn)


It also gives you insights and recommendations on leads. These include suggested leads, account recommendations, and relevant news updates.


Features like this make it easier to connect with leads, track their activities, and stay current with updates in your target accounts.

Who is Sales Navigator for?

LinkedIn Sales Navigator is a tool for sales professionals. It’s used by sales teams to build lists, source new contacts for multi-threading, and build relationships. 


Its features are also useful for marketers, recruiters and small business owners.

Sales Navigator features

Key features of LinkedIn Sales Navigator include:

  • Advanced search filters. Sales Navigator offers 50+ advanced lead and account search filters. These help narrow down lists of people using job titles, industry, company size, and more.
  • Lead recommendations. Provides personalized suggestions for new leads based on your preferences and past interactions.
  • Real-time updates. It informs you about job changes, industry trends, and other important news about your leads and accounts.
  • InMail messaging. Send direct messages to people outside your network to connect with new leads.
  • CRM integration. Integrates with popular CRM systems, allowing you to sync data and manage your sales pipeline more efficiently.
  • TeamLink. Leverage your team’s network to help you find the best path to introductions and referrals.


Screenshot of the LinkedIn Sales Navigator web app(Source: G2)

Sales Navigator pricing

LinkedIn Sales Navigator comes at three pricing tiers. Here’s a detailed overview of each plan and what is included. 👇

Sales Navigator Core

This plan comes at $79.99 per month when billed annually. A one-month free trial is available.


You’ll get the following benefits:

  • Lead recommendations based on your search criteria.
  • Advanced search filters to target ideal prospects.
  • Ability to see who’s viewed your profile in the last 365 days.
  • 50 InMails per month.
  • Unlimited people browsing.
  • Lead score insights to prioritize outreach.
  • Real-time lead and account alerts.
  • Account Hub.
  • Sales Navigator platform.

Sales Navigator Advanced

Sales Navigator Advanced costs $135 per month when billed annually. A one-month free trial is available.


Includes all features of Core, plus:

  • TeamLink to see your team’s 2nd and 3rd-degree connections
  • Account summaries created with Generative AI.
  • Buyer intent signals.
  • View LinkedIn info about leads, contacts, and accounts directly in your CRM app.
  • Saved leads and accounts for team sharing.
  • Enterprise licence management.
  • Advanced lead scoring with more data points.

Sales Navigator Advanced Plus

You’ll need to request a demo to get the Sales Navigator Advanced Plus pricing information.


It includes all the features of Advanced, plus:

  • SSO and employee data integration for streamlined workflows.
  • Account targeting for specific industry segments.
  • Custom dashboards and reporting.
  • Priority customer support.


Don’t have the budget for this right now? 😉 Try Kaspr for free.



The pros of Sales Nav 

LinkedIn Sales Navigator offers plenty of pros.


  • Build tailored prospect lists. Sales Nav allows you to create customized lists of potential leads according to your specific criteria. You can narrow your search based on location, industry, job title, or company size. Plus, you can set up alerts to stay updated when new prospects match your preferences.
  • Easy access to contact information. LinkedIn Sales Navigator simplifies the process of finding contact details. By simply clicking on a prospect’s profile, you can access their email address and phone number (if publicly available).
  • Insights into your network. You can easily discover how you’re connected to a particular prospect. Understanding your 2nd and 3rd-degree connections allows you to leverage your network effectively. And expand your reach within relevant circles.
  • Many integrations. Sync up with your CRM system to keep all your data organized and your workflow smooth.
  • Real-time updates. Stay on top of what’s happening with your leads and accounts with real-time updates.

The cons of Sales Nav

There are a few drawbacks to consider when looking at LinkedIn Sales Navigator vs LinkedIn Premium.


  • It’s on the pricier side. Subscription fees can be high, especially for small businesses or individual users on a tight budget.
  • Steep learning curve. The platform’s extensive features and tools can be overwhelming for new users, requiring time and effort to master.
  • InMail limitations. InMails allows you to message LinkedIn members directly. But there are limits on the number of messages you can send, which can be restrictive for high-volume outreach.

How to use Kaspr with LinkedIn Sales Navigator

Kaspr is a Chrome Extension that sits right on top of Sales Nav, with native integration. 

Graphic showing Kaspr LinkedIn Chrome Extension overview

Users can scrape contact data like phone numbers and email addresses directly from their leads’ profiles. Kaspr’s database includes over 500M phone numbers and emails, updated in real-time when you request the info.


Here’s a step-by-step guide on how you can enrich your Sales Navigator lead list with Kaspr:

  1. Have the Kaspr Chrome Extension installed and create a Sales Navigator lead list.
  2. On the Sales Navigator homepage, select “Lead filters +” on the right side of the search bar.
  3. Scroll down to “Workflow,” select “Lead lists,” and choose the relevant list you wish to enrich.
  4. Within Kaspr, name your automation and choose the enrichment workflow. You’ll also pick the Kaspr lead list where you want to save the enriched information.
  5. Run the automation. Then, either view the leads within Kaspr or export them as a CSV file.


Users have praised Kaspr for its effectiveness when used with Sales Navigator.👇


“I find it better than its counterpart
because it integrates well with LinkedIn Sales Navigator.”

“There are many numbers and emails, so it is really useful as a Senior Business Developer who needs to get in touch with people.”

Anaïs D, Senior Business Developer

What is LinkedIn Premium?

LinkedIn Premium is another option to consider when looking at Sales Navigator. LinkedIn Premium has two types of accounts: Premium Business and Premium Career.


Screenshot of the LinkedIn Premium homepage(Source: LinkedIn)

Its features go beyond what’s available with the Basic LinkedIn account.


These include:

  • Advanced search filters. Allows precise searches based on company size, seniority, and experience.
  • InMail credits. Monthly credits for messaging any LinkedIn member, even outside your network.
  • Profile views insights. Details on who viewed your profile and how they found you.
  • AI writing assistance. Improve your profile with AI profile writing assistance.

Who is LinkedIn Premium for?

LinkedIn Premium Career is for job seekers. LinkedIn Premium Business on the other hand, is for professionals who want to prospect. As well as build relationships with new connections.

LinkedIn Premium features

Let’s break down the top features of LinkedIn Premium Career and LinkedIn Premium Business. 


Here’s what makes LinkedIn Premium Business a standout option for SDRs:

  • Access to 15 InMails per month, allowing you to reach out to anyone on LinkedIn. 
  • You can see who has checked out your profile in the past 365 days.
  • View and contact members outside of your 1st and 2nd-degree connections.
  • Unlimited people and company searches.  
  • Add a custom button to your profile to encourage visitors to take action.
  • Gain competitive analysis assistance with insights on relevant companies in your industry.


Some of the most notable features of LinkedIn Premium Career include:

  • Check out who’s viewed your profile in the past 365 days. Plus, browse profiles anonymously.
  • Message hiring managers and those outside of your 1st and 2nd-degree connections. 5 InMail credits per month are available.
  • Strengthen your profile with an AI writing assistant and contact new leads with AI message drafts.
  • Identify and apply for jobs where you’re considered a top candidate.
  • Access to an extensive library of online courses. They cover a wide range of topics, from technical to leadership skills.

LinkedIn Premium pricing

Let’s look at the cost and features of LinkedIn Premium Business and LinkedIn Premium Career.

LinkedIn Premium Business

This subscription costs $59.99 per month when you opt for annual billing. A one-month free trial is available.


The key benefits users will get with this plan include:

  • 15 InMails per month.
  • See who’s viewed your profile in the last 365 days.
  • Boost engagement with a custom call to action.
  • Unlimited people browsing.
  • Company insights.
  • AI message drafts.
  • Interview Preparation tools.
  • AI-powered takeaways on Feed posts.
  • 21,000+ LinkedIn Learning courses.

LinkedIn Premium Career

$29.99 per month when billed annually. A one-month free trial is also available with this subscription. 


The benefits that LinkedIn Premium Career provides are:

  • Top applicant job recommendations.
  • 5 InMails per month.
  • AI-powered job advice.
  • AI profile writing assistant.
  • Advanced search filters.
  • Job and applicant insights.
  • Resume insights.
  • Full access to interview preparation tools.

LinkedIn Premium pros

Some of the advantages of LinkedIn Premium include:

  • It costs less than LinkedIn Sales Navigator. LinkedIn Premium’s plans are less expensive than the starting price for Sales Nav.
  • Improved profile visibility. Premium subscribers have the advantage of appearing higher in search results. This increases their chances of being discovered by recruiters, potential clients, or business partners.
  • Message beyond limits. The InMail feature allows you to message anyone on the platform directly, even if you’re not connected.
  • Insights and analytics. Premium users gain access to advanced analytics, such as who’s viewed their profile and how they found it. 
  • Learning resources. LinkedIn Learning offers more than 22K learning courses and interview prep tools.
  • Advanced search filters. Premium users can use more advanced search filters to find specific people, companies, or job opportunities.

LinkedIn Premium cons

The drawbacks of LinkedIn Premium are:

  • Limited impact. The Premium features may not guarantee success in networking or job searching. Success largely depends on how effectively you use the tools and engage with the platform.
  • Over-reliance on features. Remember that building meaningful connections and networking organically is still important.

How to use Kaspr with LinkedIn Premium

Kaspr makes prospecting on LinkedIn Premium a breeze.


To see what that looks like in action, let’s go through a routine by Thibaut Souyris, CEO & Founder at SalesLabs. With it, he achieved a 38% reply rate and an 11% booked meeting rate. 


CTA banner graphic for Thibaut Souyris use case of Kaspr


Here’s Thibaut’s prospecting routine. 👇 

Define your ICP

First, identify your ideal customer profile (ICP). This involves pinpointing the ideal companies and job titles you want to engage with.


Then, understand their specific challenges. Keep in mind that different roles face different issues. Thibaut splits these people into those who are ‘above the line’ (ATL) and ‘below the line’ (BTL). ATL people are in executive positions like the Chief Revenue Officer (CRO), and BTL people are in directing positions like the Head of Sales.

Find where these people hang out

The next thing to do is figure out where to find your ICP. A good strategy is to use influencers for this.

Get their data

Check who reacted or commented on the post. Look for people who match the ICP you defined in step one and open their LinkedIn profiles.


Now comes the most exciting part. Use the Kaspr Chrome Extension to get their phone numbers and email addresses. All it takes is just one click! Kaspr lets you save these contacts to a list for later outreach.

Build a problem-centric sequence

Lastly, focus on your prospect’s pain points to make your first call or message impactful.


💡 Use Thibaut’s prospecting swipe file, which includes templates to help structure your messages.


You can use the data from Kaspr to create an email cadence or the swipe file to draft a cold call script.


Check out our cold calling openers here. 👈

LinkedIn Sales Navigator vs LinkedIn Premium: Comparison table

When deciding between LinkedIn Sales Navigator and LinkedIn Premium, it comes down to your needs, budget, and whether you can get buy-in. 


Both tools are made for sales professionals who want to hit their targets, but they offer some differences.




Sales Navigator is all about finding potential customers and generating leads. 


It comes with:

  • Advanced search filters.
  • Lead suggestions.
  • Integrations with CRM systems.
  • Credits for sending direct messages. 


It’s great for efficiently finding and building relationships with potential customers.


On the other hand, LinkedIn Premium offers a wider range of tools beyond just sales. 


You get more profile views, insights into job opportunities, and access to LinkedIn Learning courses. It focuses on improving networking, personal branding, and career development. Rather than just handling sales-related tasks.


Take a closer look at how LinkedIn Sales Navigator vs LinkedIn Premium compare. ⬇️



LinkedIn Basic

LinkedIn Premium Business

LinkedIn Sales Navigator

Who’s it for

Job seekers or anyone who wants a professional profile

Business professionals and entrepreneurs

Sales professionals

Who’s viewed your profile

Limited view



Extended network access







50/month (depends on plan)

Search filters

Basic search filters

Limited search filters

Advanced (50+ filters)

Profile customization




Lead recommendations




Real-time alerts




Relationship explorer




CRM integrations




LinkedIn Learning







$79.99/month (depends on plan)

Alternatives to LinkedIn paid plans

While the LinkedIn paid plans offer valuable features, they’re not you’re the only option.


Consider these alternatives:


4.4/5 on G2


Kaspr is a powerful, all-in-one prospecting tool that works seamlessly with the Basic LinkedIn account and any paid LinkedIn plan. 


It extracts and enriches B2B contact data, builds LinkedIn sequences, and integrates with all your favorite sales apps.


You’ll be able to get contact information such as emails and phone numbers directly on LinkedIn. Without having to pay a penny!



Top features:

  • LinkedIn Chrome Extension that works across LinkedIn, Sales Navigator and Recruiter Lite.
  • Verified and real-time data from 150 providers.
  • 500M+ phone numbers and email addresses.
  • LinkedIn outreach workflows.
  • Extract data from LinkedIn profiles, lists, posts, groups and events.
  • Integration with CRMs and sales tools like HubSpot, Salesforce and Pipedrive.
  • Make calls with Ringover and Aircall integration.
  • GDPR and CCPA-aligned data.
  • API.



A freemium version of Kaspr is available. The paid plans start at $49 per user per month for 1,200 phone credits and 60 direct email credits.


4.6/5 on G2


Cognism is a sales intelligence platform trusted by over 1,000 revenue teams worldwide.


It goes further than Sales Nav by offering cell phone numbers, direct dials, and emails across various regions. 


Graphic of Cognism's data types


Its browser extension works on all corporate websites, including LinkedIn. The web app enables users to build lists, see intent data and much more.


Expect a 3x improvement in connect rates with Cognism’s phone-verified cell phone numbers compared to the industry average. Whereas LinkedIn relies on user-provided data, which can often be inaccurate.


Top features:

  • Phone-verified cell phone number accuracy.
  • Exclusive on-demand verified mobile data set Diamond Data®.
  • Unrestricted access to person and company-level data (subject to fair use).
  • Intent data by Bombora.
  • International coverage: EMEA, NAM, APAC.
  • Integrations with CRMs and sales engagement tools.



Price packages are customized based on desired workflows. Reach out to a rep for more information.


4.8/5 on G2


Apollo is another popular alternative to the LinkedIn paid plans.


It’s an all-in-one sales intelligence platform with a database of 275M+ contacts and 73M+ companies.


There’s a Chrome Extension that works on LinkedIn and a web app with a wide range of filters to search for contacts.


Graphic showing Apollo's database qualities(Source: G2)

Top features:

  • Verified email addresses and phone numbers.
  • Intelligent segmentation.
  • Data enrichment.
  • Job change alerts.
  • Customizable reporting.



$0, with 60 cell phone credits. Paid plans start at $49 with 900 cell phone credits for the year.


💡See how Apollo compares to Kaspr directly.

FAQs about LinkedIn Sales Navigator vs LinkedIn Premium

- Compress

Let’s answer the most commonly asked questions about LinkedIn Sales Navigator vs LinkedIn Premium.

What is the difference between LinkedIn Premium and Sales Navigator?

LinkedIn Premium and LinkedIn Sales Navigator differ in the features they offer.


LinkedIn Premium is a lighter version of Sales Nav. Sales reps can use it to:

  • View trends and insights into the past 365 days.
  • Enhance their profile views and visibility.
  • Send InMails without connection.
  • Search for people, companies, and everything in between with no limits.
  • Create custom buttons to encourage visitors to take action.


LinkedIn Sales Navigator, on the other hand, is tailored specifically for sales professionals and teams.


It offers advanced tools for lead generation and customer relationship management, such as:

  • Advanced search filters to find the right leads.
  • Lead recommendations based on your preferences.
  • Real-time updates on your leads and accounts.
  • In-depth insights into leads and accounts.
  • CRM integrations to streamline sales processes.
How many InMail messages can I send with each subscription?
Can I upgrade from LinkedIn Premium to Sales Navigator?

Use Kaspr with any LinkedIn paid plan

Kaspr is a prospecting tool that works with any LinkedIn plan you choose to settle with.


With its LinkedIn Chrome Extension, you can find contact data and connect with prospects in no time. Save yourself time and effort, and sign up for free today.


Join Kaspr, with 100K+ active users getting these benefits:

✅ Unlimited B2B email addresses.
✅ All-in-one prospecting tool.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ Free plan with LinkedIn Chrome Extension available.
✅ GDPR and CCPA aligned.
✅ Fully self-service.
✅ Automate outreach.
✅ Credit card free sign-up.


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