Blog 18 April 2022
Join the community
Weekly articles, tips, and tools to inspire and help you gain the latest insights. Subscribe to get curated content delivered directly to your inbox.
A follow-up email must be well written to avoid giving your prospect the impression that you are forcing him to respond. The objective is to arouse his curiosity while exposing the objective of your email. Do you find it complicated to write a short and effective follow-up email? This article reveals all the techniques for writing this type of email in order to ensure a favorable response to your commercial prospecting.
Find the answers to your questions in the following lines:
Sending a reminder email is an important part of any commercial prospecting. Its objective varies according to the company’s intentions.
It is obvious that all your prospects do not answer you after your first solicitation. The reasons for this can be :
Sending a follow-up email aims to remove the barrier encountered by your customers in order to encourage them to pursue a purchase. It thus contributes to the success of your commercial prospecting.
You have contacted your targets using the email addresses collected through Kaspr, but you have not received any feedback? Send them follow-up emails to find out their intentions. Ask your prospects if they need more information about your products or services.
If your offers do not interest your target, try to identify the reasons for their disinterest. This step helps you to make improvements to your services. Its response also allows you to define whether or not it is necessary to follow up in the future.
The success of a follow-up email depends in part on the relevance of its content. Do you want miracle recipes to ensure its effectiveness during your sales prospecting campaign? Unfortunately, there are none. The important thing is to capture your target’s attention so that they are motivated to respond. When writing a reminder e-mail, make sure you never forget the following points
In order to increase the delivery rate of your email, avoid inserting an image in its content. Use a simple and direct vocabulary in order to facilitate the reading and the understanding of your message.
To increase your chances of getting a response from the recipient, use content optimization techniques. Here are some good practices to know in order to motivate your prospects to answer you.
Keep your subject line short and concise. The words “urgent”, “promotion” and “free” should be avoided. Their presence may turn your email into a spam message and quickly land in the recipient’s trash.
The goal is to reinforce your customer’s sense of trust. The ideal is to adopt the tone adapted to your recipient. However, it is advisable to remain professional and to use polite phrases.
Use tools that can personalize the sending of your follow-up emails. They help you save time while motivating your targets to enter a conversion tunnel. Compare the software available online to find the one that best suits your needs. Some tools, such as Kaspr, are designed to generate qualified leads on LinkedIn, while others are designed to automatically segment prospects.
Good to know
Be sure to respect the waiting time between the sending of your last sales prospecting email and your reminder. Wait 15 days before writing your first follow-up email. Avoid sending it on a weekend to increase your chances of receiving a response. To learn more, you can also read our article on effective email writing.