--- title: Friday Sales Memo | Episode 16 description: Stop opening your emails with ‘I hope you’re well’. The Founder of SDRs of London talks through the 5x5x5 method and what cold emails he does read. image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Friday sales memo # Emails that get replies “Hey Lewis, I hope you’re well” = ❌   Stop using this as your email opener. Lewis Gadsdon, Founder of SDRs of London talks us through the 5x5x5 method and what cold emails he does read. Watch the full clip now. 👉 [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp) Emails that get replies 02:07 ](https://www.kaspr.io/pod-friday-sales-memo-16#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-activity-shouldnt-be-north-star.webp) Activity shouldn't be a North Star metric for reps 02:45 ](https://www.kaspr.io/pod-friday-sales-memo-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-breaking-down-great-cold-outreach.png) Breaking down great outreach 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-18) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp) Emails that get replies 02:07 ](https://www.kaspr.io/pod-friday-sales-memo-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-hiring-experienced-sdrs.webp) Hiring experience SDRs only 01:16 ](https://www.kaspr.io/pod-friday-sales-memo-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp) If I was an SDR today... 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-sdr-managers.webp) My advice to new SDR managers 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-new-sdrs.webp) My advice to new SDRs 01:19 ](https://www.kaspr.io/pod-friday-sales-memo-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-three-issues-with-sales-development.webp) The three big issues with sales development 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png) Two top tips to building a personal brand on LinkedIn 02:29 ](https://www.kaspr.io/pod-friday-sales-memo-19) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-whats-working-in-outbound.webp) What's working in outbound? 01:47 ](https://www.kaspr.io/pod-friday-sales-memo-13) ### Cold emailing tips [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-4-CTA (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-4-CTA%20(1)-compressed.jpg) CTAs that actually spark action 00:44 ](https://www.kaspr.io/pod-the-spark-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-5-follow-up (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-5-follow-up%20(1)-compressed.jpg) Effective follow up emails 00:52 ](https://www.kaspr.io/pod-the-spark-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-2-preview-text (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-2-preview-text%20(1)-compressed.jpg) Preview text is more important than you think 00:49 ](https://www.kaspr.io/pod-the-spark-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-3-Value-props (1)-compressed-1](https://www.kaspr.io/hubfs/spark-episode-3-Value-props%20(1)-compressed-1.jpg) Value props to peak interest 00:40 ](https://www.kaspr.io/pod-the-spark-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/horizontal-placeholder.jpg) ![spark-episode-1-subject-line (1)-compressed](https://www.kaspr.io/hubfs/spark-episode-1-subject-line%20(1)-compressed.jpg) Write better subject lines 00:55 ](https://www.kaspr.io/pod-the-spark-1) ### Want something to read instead? ![7 Ways to Get a List of Cell Phone Numbers [Tools]-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28Product%20use%20case%20keywords%29%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/List%20of%20cell%20phone%20numbers/EN_list-of-cell-phone-numbers-card.png) Prospecting 24 July 7 Ways to Get a List of Cell Phone Numbers [Tools] ![20 Top B2B Contact Database Companies for Sales-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28Money%20keywords%29%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/B2B%20contact%20database/EN_resource-card-b2b-contact-database-min.png) Prospecting 24 July 20 Top B2B Contact Database Companies for Sales ![25+ Best Lead Generation Software For Sales Reps & Marketers-festured-image](https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/2023%20-%20Blog/EN%20SEO%20blogs%20%28Money%20keywords%29%20%5B%2B%20FR%2c%20ES%20and%20DE%20variations%5D/Lead%20generation%20software/EN_lead-generation-software-card.png) Prospecting 14 April 25+ Best Lead Generation Software For Sales Reps & Marketers ![](https://px.ads.linkedin.com/collect/?pid=4152802&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Organization", "name" : "Kaspr", "url" : "https://www.kaspr.io/" }, "datePublished" : "2023-12-01", "description" : "Stop opening your emails with ‘I hope you’re well’. The Founder of SDRs of London talks through the 5x5x5 method and what cold emails he does read.", "headline" : "Friday Sales Memo | Episode 16", "image" : "https://6052405.fs1.hubspotusercontent-na1.net/hubfs/6052405/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp", "mainEntityOfPage" : { "@id" : "https://www.kaspr.io/pod-friday-sales-memo-16", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "" }, "name" : "Kaspr" } } ```