--- title: Friday Sales Memo | Episode 19 description: Tom Boston, a Top Social Selling Voice on LinkedIn, reflects on how he started his personal brand journey. Here are his two top tips! image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Friday sales memo # Building a personal brand I recently spoke to Tom Boston, a Top Social Selling Voice on LinkedIn. We discussed what SDRs can do to start building a personal brand of their own.   There were many takeaways during the session, but here are some key things to remember when you start posting on LinkedIn. Watch the full clip now. 👉 [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png) Two top tips to building a personal brand on LinkedIn 02:29 ](https://www.kaspr.io/pod-friday-sales-memo-19#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-activity-shouldnt-be-north-star.webp) Activity shouldn't be a North Star metric for reps 02:45 ](https://www.kaspr.io/pod-friday-sales-memo-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-breaking-down-great-cold-outreach.png) Breaking down great outreach 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-18) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp) Emails that get replies 02:07 ](https://www.kaspr.io/pod-friday-sales-memo-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-hiring-experienced-sdrs.webp) Hiring experience SDRs only 01:16 ](https://www.kaspr.io/pod-friday-sales-memo-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp) If I was an SDR today... 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-sdr-managers.webp) My advice to new SDR managers 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-new-sdrs.webp) My advice to new SDRs 01:19 ](https://www.kaspr.io/pod-friday-sales-memo-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-three-issues-with-sales-development.webp) The three big issues with sales development 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png) Two top tips to building a personal brand on LinkedIn 02:29 ](https://www.kaspr.io/pod-friday-sales-memo-19) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-whats-working-in-outbound.webp) What's working in outbound? 01:47 ](https://www.kaspr.io/pod-friday-sales-memo-13) ### Cold calling tips [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-3-compressed](https://www.kaspr.io/hubfs/CCB-3-compressed.jpg) Cold calling hooks 00:46 ](https://www.kaspr.io/pod-cold-calling-blueprint-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-5-compressed](https://www.kaspr.io/hubfs/CCB-5-compressed.jpg) How to close your cold call 00:56 ](https://www.kaspr.io/pod-cold-calling-blueprint-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-2-compressed](https://www.kaspr.io/hubfs/CCB-2-compressed.jpg) Making your calls human 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-4-compressed](https://www.kaspr.io/hubfs/CCB-4-compressed.jpg) Objection handling 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-1-compressed](https://www.kaspr.io/hubfs/CCB-1-compressed.jpg) Preparing for cold calls 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-1) ### Want something to read instead? 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