--- title: Friday Sales Memo | Episode 15 description: What would I do if I was an SDR today? It's a tough environment, and personalization is key, plus sticking with using the phone! image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Friday sales memo # What I’d do if I were an SDR today There’s no doubt about it, it’s a tough environment to sell in! So what would I do if I were an SDR right now? Well definitely focus on the phone, personalization and A/B testing. Watch as I explain fully here. 👉 [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp) If I was an SDR today... 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-15#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-activity-shouldnt-be-north-star.webp) Activity shouldn't be a North Star metric for reps 02:45 ](https://www.kaspr.io/pod-friday-sales-memo-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-breaking-down-great-cold-outreach.png) Breaking down great outreach 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-18) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp) Emails that get replies 02:07 ](https://www.kaspr.io/pod-friday-sales-memo-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-hiring-experienced-sdrs.webp) Hiring experience SDRs only 01:16 ](https://www.kaspr.io/pod-friday-sales-memo-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp) If I was an SDR today... 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-sdr-managers.webp) My advice to new SDR managers 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-new-sdrs.webp) My advice to new SDRs 01:19 ](https://www.kaspr.io/pod-friday-sales-memo-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-three-issues-with-sales-development.webp) The three big issues with sales development 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png) Two top tips to building a personal brand on LinkedIn 02:29 ](https://www.kaspr.io/pod-friday-sales-memo-19) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-whats-working-in-outbound.webp) What's working in outbound? 01:47 ](https://www.kaspr.io/pod-friday-sales-memo-13) ### Cold calling tips [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-3-compressed](https://www.kaspr.io/hubfs/CCB-3-compressed.jpg) Cold calling hooks 00:46 ](https://www.kaspr.io/pod-cold-calling-blueprint-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-5-compressed](https://www.kaspr.io/hubfs/CCB-5-compressed.jpg) How to close your cold call 00:56 ](https://www.kaspr.io/pod-cold-calling-blueprint-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-2-compressed](https://www.kaspr.io/hubfs/CCB-2-compressed.jpg) Making your calls human 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-4-compressed](https://www.kaspr.io/hubfs/CCB-4-compressed.jpg) Objection handling 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-1-compressed](https://www.kaspr.io/hubfs/CCB-1-compressed.jpg) Preparing for cold calls 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-1) ### Want something to read instead? 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The emphasis is on a personalized outreach plan and A/B testing.", "duration" : "PT2M19S", "embedUrl" : "https://www.youtube.com/embed/_Soi9DfW6-c", "interactionCount" : "2", "name" : "What I would do if I was an SDR today", "thumbnailUrl" : "https://i.ytimg.com/vi/_Soi9DfW6-c/default.jpg", "uploadDate" : "2023-11-24T09:33:25Z" } ```