--- title: Friday Sales Memo | Episode 18 description: What does great cold outreach look like? Richard Smith, VP of Sales EMEA at Allego and the author of 'Problem Prospecting?!' broke it down to me. image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Friday sales memo # Breaking down great cold outreach Another case for using the phone in cold outreach!   I spoke to Richard Smith, VP of Sales EMEA at Allego and the author of ‘Problem Prospecting?!’ on the podcast recently, and he told me about what outreach stands out to him. Watch the full clip now. 👉 [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-breaking-down-great-cold-outreach.png) Breaking down great outreach 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-18#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-activity-shouldnt-be-north-star.webp) Activity shouldn't be a North Star metric for reps 02:45 ](https://www.kaspr.io/pod-friday-sales-memo-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-breaking-down-great-cold-outreach.png) Breaking down great outreach 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-18) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-emails-that-get-replies.webp) Emails that get replies 02:07 ](https://www.kaspr.io/pod-friday-sales-memo-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-hiring-experienced-sdrs.webp) Hiring experience SDRs only 01:16 ](https://www.kaspr.io/pod-friday-sales-memo-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-if-I-was-an-sdr-today.webp) If I was an SDR today... 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-sdr-managers.webp) My advice to new SDR managers 02:49 ](https://www.kaspr.io/pod-friday-sales-memo-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-my-advice-to-new-sdrs.webp) My advice to new SDRs 01:19 ](https://www.kaspr.io/pod-friday-sales-memo-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-three-issues-with-sales-development.webp) The three big issues with sales development 02:19 ](https://www.kaspr.io/pod-friday-sales-memo-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-buillding-your-personal-brand.png) Two top tips to building a personal brand on LinkedIn 02:29 ](https://www.kaspr.io/pod-friday-sales-memo-19) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Friday%20sales%20memo/EN-friday-sales-memo-whats-working-in-outbound.webp) What's working in outbound? 01:47 ](https://www.kaspr.io/pod-friday-sales-memo-13) ### Cold calling tips [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-3-compressed](https://www.kaspr.io/hubfs/CCB-3-compressed.jpg) Cold calling hooks 00:46 ](https://www.kaspr.io/pod-cold-calling-blueprint-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-5-compressed](https://www.kaspr.io/hubfs/CCB-5-compressed.jpg) How to close your cold call 00:56 ](https://www.kaspr.io/pod-cold-calling-blueprint-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-2-compressed](https://www.kaspr.io/hubfs/CCB-2-compressed.jpg) Making your calls human 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-4-compressed](https://www.kaspr.io/hubfs/CCB-4-compressed.jpg) Objection handling 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/Cold%20call%20blueprint/cold-calling-blueprint-horizontal%20(1).png) ![CCB-1-compressed](https://www.kaspr.io/hubfs/CCB-1-compressed.jpg) Preparing for cold calls 00:59 ](https://www.kaspr.io/pod-cold-calling-blueprint-1) ### Want something to read instead? 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