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Teach me outbound

Cold calling deep-dive | The Phonejacker

Teach me outbound is advice from people still ‘in the trenches.’ Short episodes break down tactics you can use right away.


Callum Beecroft is a sales coach and, more recently, a recruiter for SDRs and BDRs in the SaaS space.


We took a deep dive into cold calling on this one, including why mindset is key, the flaw of pitching and how to ask questions on a phone call to get more than yes/no answers.


*Steal Callum’s example for context-focused questions*👇


Cold calling can put you on edge. But it’s even harder for the prospect on the other end, who wasn’t prepared at all for the call.

Here’s an example from Callum.




“I'm just wondering, are you hiring salespeople?”




“A lot of CEOs I speak to in sales companies like yours say hiring is really difficult at the moment, so the question I wanted to ask is, I take it you are not hiring salespeople right now?” 

It’s a small change, but it makes a big difference in your delivery.

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