--- title: Everything is sales | Episode 4 description: Salespeople need to provide more value. We look at providing ongoing value in the sales process, breaking through the noise, and tackling indecision. image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-A%20value-led%20approach%20to%20selling%20(1).png --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Everything is sales # A value-led approach to selling It's all about the buyer now. Gone are the days in outbound where the "pray and spray" approach works. Salespeople need to provide more value than any other channel. In this episode, we look at subjects like providing ongoing value in the sales process, breaking through the noise, and tackling buyer indecision.   With: - [Shabri Lakhani](https://www.linkedin.com/in/shabri-lakhani-97a09123/), Subject Matter Expert at Kaspr.  - [Rory Sadler](https://www.linkedin.com/in/rory-sadler-trumpet/), Co-founder and CEO at [trumpet](https://www.linkedin.com/company/sendtrumpet/).   [ ![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-A%20value-led%20approach%20to%20selling%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) A value-led approach to selling 23:22 ](https://www.kaspr.io/pod-everything-is-sales-episode-4#video-modal-dnd_area_dnd_partial_1_module_6) ### More episodes in this series [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-15.png) 10 steps to becoming a better SDR in 2024 23:19 ](https://www.kaspr.io/pod-everything-is-sales-episode-15) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-A%20value-led%20approach%20to%20selling%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) A value-led approach to selling 23:22 ](https://www.kaspr.io/pod-everything-is-sales-episode-4) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-12.png) How to build a personal brand 30:02 ](https://www.kaspr.io/pod-everything-is-sales-episode-12) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-how-to-fix-an-sdr-org.png) How to fix an SDR org 33:47 ](https://www.kaspr.io/pod-everything-is-sales-episode-9) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-standing-out-in-cold-outbound.webp) How to stand out in outbound 40:25 ](https://www.kaspr.io/pod-everything-is-sales-episode-11) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-insights-from-the-community.png) Insights from the SDR community 30:08 ](https://www.kaspr.io/pod-everything-is-sales-episode-10) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-Relevant%20and%20personalised%20outreach%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Relevant and personalized outreach 28:28 ](https://www.kaspr.io/pod-everything-is-sales-episode-3) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-everything-is-sales-episode-1.png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Sales mindsets 42:48 ](https://www.kaspr.io/pod-everything-is-sales-episode-1) [![Thumbnail for Everything Is Sales episode 16](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-16.png) SDR Manager deep-dive with Nia Woodhouse 31:35 ](https://www.kaspr.io/pod-everything-is-sales-episode-16) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-Sensemaking-for-sales%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Sensemaking for sales 32:16 ](https://www.kaspr.io/pod-everything-is-sales-episode-5) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-tactics-for-value-led-outbound%20(1).png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Tactics for value-led outbound 29:54 ](https://www.kaspr.io/pod-everything-is-sales-episode-6) [![Thumbnail resource card for EIS episode 17](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-17.png) Tips for looking at new sales roles 35:57 ](https://www.kaspr.io/pod-everything-is-sales-episode-17) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-everything-is-sales-podcast-episode-2.png) ![](https://www.kaspr.io/hubfs/vertical-placeholder.jpg) Unshakeable: Thriving in recession 42:03 ](https://www.kaspr.io/pod-everything-is-sales-episode-2) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-14.png) What it takes to build a successful SDR team in 2024 26:54 ](https://www.kaspr.io/pod-everything-is-sales-episode-14) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-EIS-episode-13.png) What SDRs are really thinking 51:12 ](https://www.kaspr.io/pod-everything-is-sales-episode-13) [![](https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-how-the-SDR-role-is-changing.png) What should SDR teams be focusing on in this market? 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