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Everything is sales

How to make your cold outreach stand out

Decision-makers are inundated with outreach that, 99% of the time, isn’t very good. Sales has changed significantly in the past decade, and outbound has gotten hard. Richard talks us through what reps can do to stand out.



  • Shabri Lakhani, Subject Matter Expert at Kaspr. 
  • Richard Smith, VP of Sales EMEA at Allego and the author of Problem Prospecting?!

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