Everything is sales

How to make your cold outreach stand out

Decision-makers are inundated with outreach that, 99% of the time, isn’t very good. Sales has changed significantly in the past decade, and outbound has gotten hard. Richard talks us through what reps can do to stand out.

With:

• Shabri Lakhani, Subject Matter Expert at Kaspr. 
• Richard Smith, VP of Sales EMEA at Allego and the author of Problem Prospecting?!