--- title: Everything is sales | Episode 8 description: We look at the changing role of the SDR. We look at Reachdesk’s emphasis on pipeline quality and the incentives they offer to encourage focus on this. image: https://www.kaspr.io/hubfs/Video%20hub%20thumbnails/everything%20is%20sales/EN_YouTube-thumbnail-how-the-SDR-role-is-changing.png --- [ BACK ](https://www.kaspr.io/prospecting-on-demand) #### Everything is sales # How the SDR role is changing “Now isn’t the the right time.” It’s a common objection right now due to the external market. Companies are not sitting on large budgets ready to spend. This means that the approach SDRs take needs to reflect this.  In this episode, Shabri speaks to Ben Smith, Director of Global Business Development @ Reachdesk, to see how his team is changing its approach.   With: - [Shabri Lakhani](https://www.linkedin.com/in/shabri-lakhani-97a09123/), Subject Matter Expert at Kaspr.  - Ben Smith, Director, Global Business Development at Reachdesk. 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