17 ZoomInfo Competitors [List of Alternatives + Their Features]

Here are our top picks of ZoomInfo competitors. 👇

1. Kaspr
2. Cognism
3. Apollo.io 
4. LeadIQ
5. Seamless.AI
6. LinkedIn Sales Navigator
7. SalesIntel
8. LeadLoft
9. UpLead
10. Lead411
11. Swordfish
12. RocketReach
13. Lusha
14. Crunchbase
15. Hunter.io
16. LeadFuze
17. Clearbit

Let’s take a closer look, shall we?

Top ZoomInfo alternatives

1. Kaspr

⭐ 4.4/5 rating on G2

Kaspr enriches data from LinkedIn. It gives instant access to the phone numbers and email addresses of people you’d like to do business with.

The concept is simple. You get a LinkedIn Chrome Extension for getting contact data and a web app to manage and reach out to your leads.

What’s more, Kaspr is a product-led growth (PLG) SaaS organization, meaning you can sign up completely free. This makes it an ideal lead generation tool for sales reps, recruiters, and founders to get started quickly (no credit card required).

👉 Plus, unlimited B2B email addresses (subject to fair use policy) are available for free and paid plans.

The data from Kaspr is GDPR and CCPA aligned and updated in real-time, so you don’t need to worry about bouncebacks or no dials.

Notable features:

• LinkedIn Chrome Extension is available on LinkedIn, Sales Navigator and Recruiter Lite.
• Data enrichment via the Chrome Extension and CSV upload.
• Unlimited B2B email addresses on paid and free plans.
• Integrations to sync data to your other systems.
• Lead management (tagging, notes, etc.).
• Database with over 500M phone numbers and email addresses.

Integrations:

• HubSpot, Salesforce, Pipedrive and many more.
• Full range of Kaspr integrations.

Starting price:

• Free, sign up now.
• Paid plans for Kaspr start from $49 per user per month on the annual subscription.
• Unlimited B2B email addresses are included in all plans.
  

Here’s what customers like Visibly HQ have to say about Kaspr as an alternative:

“Kaspr does what ZoomInfo promises to do. But way cheaper, easier, and looks nicer.”

“I think the widget works so well. The little wobble to let you know that contact information is available means you can work quickly through leads.”

Andy Earnshaw

Head of Operations at Visibly HQ

2. Cognism

⭐ 4.6/5 rating on G2

Cognism is a ZoomInfo competitor that provides mobile numbers and B2B emails, Bombora-powered buyer intent data, other technographic data, CRM enrichment, and sales event triggers that sales and marketing departments can use.

This data company is known for its global data accuracy and GDPR compliance focus. Cognism’s advanced contact, firmographic, technographic, sales trigger event, and intent filters will uncover your best target buyer in seconds.

Cognism’s priorities include data protection and compliance. They check Do-Not-Call lists in the US, Canada, Australia, the UK, and other European countries. This means you get access to millions of contacts with the assurance that you aren’t in breach of data laws.

The Browser Extension from Cognism works anywhere. This includes Sales Navigator, Recruiter, Salesforce and company websites.

Notable features:

• Diamond Data®, manually verified cell phone numbers.
• Intent data to tell you when decision-makers are ready to buy.
• GPDR compliance.
• Data enrichment.
• Browser extension that works on LinkedIn, Sales Navigator, Recruiter and company websites.

Integrations:

• HubSpot, Salesloft, Outreach and many more.

Starting price:

• Contact Cognism to arrange a custom plan.

🤔 See how Kaspr compares to Cognism.

3. Apollo.io

⭐ 4.8/5 rating on G2

Apollo is another ZoomInfo alternative that provides sales and marketing teams access to reach potential customers. Like Kaspr, it also includes data enrichment, sales prospecting, outreach automation, analytics, and integration with CRMs.

(Source: G2) 

The automated email campaigns help to streamline engagement with prospects. There’s also the added feature of AI to help create and test messages that work. Some users say that this helps them save a lot of time.

Notable features:

• Chrome Extension.
• Advanced filters.
• Data enrichment.
• Lead management.
• Email outreach with AI-generated content.
• Automated sequences.

Integrations:

• The main ones include HubSpot, Salesforce and Outreach.

Starting price:

• Free but paid versions start at $49.

💡 Kaspr vs Apollo - See how they compare.

4. LeadIQ

⭐ 4.2/5 rating on G2

With LeadIQ, users can easily get essential lead data like names, job titles, email addresses, phone numbers, and social media profiles. The platform also has data enrichment services to append additional information on existing leads.

Their goal is to help SaaS sales teams book more meetings through better prospecting.

Their Chrome Extension works with LinkedIn Sales Navigator to get prospect data, add contacts to a sequence and update other systems like your CRM.

(Source: G2)

Notable features:

• Chrome Extension that works on Sales Nav.
• Data enrichment.
• Sales triggers for tracking when accounts want to buy.
• Compose sales messages.

Integrations:

• HubSpot, Slack, G-Suite and others.

Starting price:

• $39 per user per month.

5. Seamless.AI

⭐ 4.3/5 rating on G2

Seamless.AI helps companies find business contacts and close deals. 

They have a Chrome Extension that works with Sales Navigator, Recruiter, Salesforce and B2B company websites. This makes it easy to find phone numbers and email addresses before outreach.

(Source: G2)

Another key feature is Seamless.AI’s Writer. In a world of AI, this helps to create sales and marketing messages for users. The tool incorporates your brand voice and a key prompt from their library to create these messages in seconds.

Notable features:

• Chrome Extension.
• AI-powered copy for sales and marketing messages.
• Pitch intelligence.
• Job changes.

Integrations:

• Salesloft, HubSpot, Pipedrive.

Starting price:

• Available on request.

6. LinkedIn Sales Navigator

⭐ 4.3/5 rating on G2

At its core, LinkedIn Sales Navigator provides sales professionals with advanced search and filtering functionalities. This makes it easy to identify B2B leads and target prospects based on a wide range of criteria, such as industry, company size, location, job title, and more. 

Lead recommendations are one of the key features of Sales Navigator; these deliver tailored suggestions based on the user’s preferences and past interactions. With this feature, reps can discover potential prospects who closely match their target audience.

(Source: G2)

Notable features:

• Advanced lead and company filters.
• Customer lists to save profiles and accounts.
• Lead recommendations.
• Alerts when buyers are interested in your company.

Integrations:

• Microsoft Dynamics and Salesforce.

Starting price:

• Starts at $79.99 per month for LinkedIn Sales Navigator Core; there's a one month free trial too.

👉 Compare LinkedIn Sales Nav vs LinkedIn Premium.

7. SalesIntel

⭐ 4.3/5 rating on G2

SalesIntel is another ZoomInfo alternative and a sales intelligence platform. Their research team verifies the accuracy of company technographic and firmographic data, which helps to make it more accurate.

(Source: G2)

SalesIntel’s web app features help SDRs and marketers to time outreach well. For instance, you can set up news alerts to get an email whenever one of your target accounts is mentioned in the news. This helps keep messages highly relevant and timely.

Notable features:

• Intent data.
• Database of contacts.
• News alerts by email for your target accounts.
• Chrome Extension works across LinkedIn and company websites.

Integrations:

• With key CRMs, including Zoho, Salesforce and Microsoft Dynamics.

Starting price:

• Available on request.

8. LeadLoft

⭐ 5/5 rating on G2

LeadLoft is a prospecting tool for business leaders who want to scale. Its LinkedIn Prospector helps users to uncover contact info on LinkedIn and Sales Navigator’s search functions. It’s easy to do this using the Chrome Extension to ‘save’ leads.

LeadLoft’s B2B contact database helps you connect with angel investors, venture capitalists, family offices and private equity firms. There’s a range of search filters to narrow down target lists based on interests, location and investor type.

(Source: G2)

Notable features:

• Chrome Extension for LinkedIn and Sales Navigator searches.
• Email verification.
• LinkedIn outreach automation.
• Data for investors.

Integrations:

• HubSpot, Salesforce and Gmail.

Starting price:

• LeadLoft’s CRM solution pricing starts at $5 for two users per month for the year.
• Starts from $99 for two users per month for the year gives you access to their prospecting tool, AI ReplyRouter and LinkedIn automation.

9. UpLead 

⭐ 4.7/5 rating on G2

UpLead provides users with clean data. Users of UpLead can search for leads based on specific criteria such as industry, location, company size, job title, and more.

(Source: UpLead)

The intuitive interface and advanced search filters enable users to target their ideal customer profiles (ICP) precisely, which optimizes their outreach efforts and increases the chance of closing more deals. They also have a Chrome Extension that you can use on LinkedIn and company websites. 

Notable features:

• Chrome Extension for LinkedIn and company websites.
• Email finder that verifies email addresses.
• Technographics and intent data.
• API access.

Integrations:

• Integrates with key CRMs, including Zoho, Pipedrive and Salesforce.

Starting price:

• There’s a free trial with five credits; after that, plans start from $99 per user per month.

10. Lead411

⭐ 4.5/5 rating on G2

Lead411 is a data provider that focuses on giving its customers qualified leads. Users can easily search for their ICP based on industry, location, company size, revenue, and other criteria. This helps salespeople and markets to find relevant leads only.

The platform offers contact info like phone numbers, email addresses, and real-time alerts on job changes, funding, and other important events. This helps sales reps to target their prospects with the right message at the right time. 

(Source: G2)

Notable features:

• Data enrichment.
• Chrome Extension for LinkedIn.
• Intent data.
• Lead scoring.

Integrations:

• HubSpot, Zoho, Microsoft Dynamics and more.

Starting price:

• Free trial for seven days. After that, there’s a basic plan for $99 per user per month or one that starts at $75 monthly for the year per user.

11. Swordfish

⭐ 4.5/5 rating on G2

Swordfish gives users access to phone numbers, particularly for decision-makers. Like many ZoomInfo competitors, it has a web app and Chrome Extension for finding data. Something unique to Swordfish is that it’s partnered with phone carriers; this adds another layer of accuracy to its contact database.

(Source: Swordfish.AI)

The platform comes with a whole host of features to help narrow down your contact list. Its search filters include: company location, has cell phone (Y/N), number of employers, industry tags and more.

Notable features:

• Chrome Extension that works on LinkedIn, Facebook and other social platforms.
• File upload for data enrichment.
• Reverse search to find people.
• Intent data.

Integrations:

• HubSpot, Salesforce, Salesloft.

Starting price:

• Available on request from sales.

12. RocketReach

⭐ 4.5/5 rating on G2

RocketReach is a prospecting platform with a robust email and contact search capability. Users can easily find specific individuals’ email addresses and contact details. This functionality proves especially beneficial for sales and marketing professionals aiming to reach key decision-makers in their target market.

(Source: RocketReach)

The platform also has company searches, which provide essential insights such as company size, industry, location, and key personnel. This valuable data aids businesses in gaining a deeper understanding of their prospective clients and finding relevant leads.

Notable features:

• Browser Extension for social media sites and websites.
• Advanced search filters.
• API access.
• Data exporting.

Integrations:

• HubSpot, Salesforce and Salesloft.

Starting price:

• Starts from $48 per user per month for emails only.

13. Lusha 

⭐ 4.3/5 rating on G2

Another well-known ZoomInfo alternative is Lusha. The tool gives users access to sales leads and prospects who are most likely to buy. Lusha customers get B2B contact data, plus intent and job change filters and alerts.

The Lusha web app means users can export enriched data to CRM integrations. This means that systems can score leads, route, and keep the pipeline up-to-date with relevant information. There are also insights based on your previous searches.

(Source: G2)

Notable features:

• Chrome Extension for LinkedIn and B2B websites.
• Data enrichment for keeping CRMs up-to-date.
• Filters for your prospecting lists.
• Buyer intelligence.

Integrations:

• Outreach, Salesforce and HubSpot.

Starting price:

• The free version is available with five credits. The pricing plans then start at $36 per user per month.

14. Crunchbase

⭐ 4.5/5 rating on G2

Crunchbase is a firmographics-focused provider that offers detailed profiles of companies and essential data like funding rounds, financials, key personnel, industry classifications, and more. There are also insights into startups, which allow users to discover innovative and emerging businesses and track their progress over time.

(Source: G2)

Crunchbase is valuable for entrepreneurs, investors, and professionals looking to identify potential investment opportunities, partnerships, or clients. Startups can use the platform to gain visibility, attract funding, and connect with investors and key industry players.

Notable features:

• Chrome Extension works on LinkedIn, LinkedIn Sales Navigator, Salesforce, and company websites.
• Data on funding rounds, trending profiles and featured acquisitions.
• Company data from market research.

Integrations:

• HubSpot and Salesforce.

Starting price:

• Starts at $29 per user per month.

15. Hunter.io

⭐ 4.4/5 rating on G2

Hunter is a data company specializing in email verification. The platform makes it easy for users to enter the domain name of the company they need data for and quickly discover the email addresses associated with that domain. This feature is useful for reaching out to potential clients, decision-makers, or key contacts within a target account.

(Source: G2)

To ensure data accuracy, Hunter provides an email verification service that checks the deliverability of an email address. This feature helps to reduce bounce rates and adds to the success of email campaigns.

Notable features:

• Email verification.
• Email finder.
• Domain search to find business emails.
• Campaign creation to send cold emails.

Integrations:

• HubSpot, Salesforce and Pipedrive. 

Starting price:

• Packages start from $34 per month; there's a free version available too.

16. LeadFuze

⭐ 4.6/5 rating on G2

LeadFuze is another ZoomInfo alternative. It’s ideal for sales, marketing, and recruitment, as it allows users to find leads from a database of over 500 million business profiles. You can also build a list of leads and automatically sync them back to your CRM.

Users can also create ‘ignore lists’ to avoid adding competitors, customers, and existing contacts. There’s de-duplication, so you can’t add existing leads from other team members and verification for email addresses.

(Source: G2)

Notable features:

• Contact data from over 500 million business profiles.
• Email verification.
• Ignore list and de-duplication for cleaner list building.
• Find companies that have recently expanded.
• Data on technologies used by specific organizations.

Integrations:

• HubSpot, Salesforce, Pipedrive.

Starting price:

• The paid packages start from $147 per month, with 500 monthly lead credits.  They also offer a free trial.

17. Clearbit

⭐ 4.4/5 rating on G2

Clearbit is an AI-powered data provider. It gathers public and proprietary data from the web and uses large language models (LLMs) to convert unstructured data into standardized data sets. 

Clearbit’s records are automatically refreshed as soon as a change is detected. The changes are made against some 100+ B2B attributes and distilled from 250+ data points.

(Source: G2)

Notable features:

• Recently aqcuired by HubSpot.
• LLMs for converting unstructured data into standardized data sets.
• Buyer intent data.

Integrations:

• Slack and Zapier.

Starting price:

• On the Clearbit website, there is no transparent pricing, so you’ll need to get in touch to find out more.

FAQs about ZoomInfo competitors

Now let’s answer some of the questions companies looking for ZoomInfo alternatives ask.

Who is ZoomInfo’s main competitor?

ZoomInfo’s main competitor is Cognism. Both tools are great for larger, enterprise-scale businesses because they provide access to extensive firmographic, technographic, intent data, and contact details.

Cognism covers EMEA, NAM, and APAC and is often praised for its accuracy and compliance in these regions. On the other hand, ZoomInfo is very strong in North America but is often criticized for its data outside of this country.

If you’re looking for a cheaper alternatives to ZoomInfo, you’d be better off trying something like Kaspr. The Kaspr pricing is transparent and you can cancel your subscription any time.

Why is Lusha better than ZoomInfo?

Lusha is a simpler platform than ZoomInfo. There are many fewer features and use cases for other revenue departments, but this makes it more suitable for smaller businesses. A great alternative to Lusha is Kaspr.

How much does ZoomInfo cost for a small business?

ZoomInfo may be unsuitable for smaller businesses and solo founders because of its pricing structure. The cost of ZoomInfo varies based on several factors, including the type of subscription, the level of access, the size of the organization, and any additional features required. This means that packages are completely bespoke and made-to-measure.

ZoomInfo typically offers various subscription plans, from basic access to more comprehensive packages with advanced features and data insights. You’re required to contact sales to find out more information about the pricing structure.

Is ZoomInfo free or paid?

ZoomInfo does offer a free trial. The free trial lasts 14 days, so users can get a feel for what it’s like. In the free trial, users can access high-level data but not advanced features like organizational charts and employee details.

ZoomInfo offers various subscription plans with different pricing tiers, features, and access levels. The cost of using ZoomInfo typically depends on factors such as the type of subscription, the size of the organization, and the scope of data and features needed. To find out more, contact the sales team for full pricing information.

What’s a good alternative to ZoomInfo?

A good alternative to ZoomInfo is Kaspr or Cognism. Both sales intelligence platforms provide contact details such as cell phone numbers and email addresses. However, Kaspr is better suited to smaller businesses and Cognism to larger enterprises.

Kaspr is a more simple concept. Sales reps, recruiters and founders use it to enrich the contact data they need directly on LinkedIn. This can be used profile-by-profile or in bulk using profile search lists, groups, events and posts. 

You can use the Kaspr Chrome Extension across:

• LinkedIn.
• Sales Navigator.
• Recruiter.

A completely free version of Kaspr is also available with unlimited access to B2B email addresses. This makes it easy to sign up, trial and then subscribe to one of Kaspr’s paid plans.

Since it’s an all-in-one prospecting tool, Kaspr has features like LinkedIn workflow automation for sending connection requests, Gmail integration to send emails and Ringover and Aircall integration to call. 

Lead management capabilities include list creation, tags, filters, notes and next tasks.

Cognism, on the other hand, provides additional datasets that feature Bombora-powered buyer intent data. These datasets include firmographic and technographic data, which help to identify when a company is ready to buy. This is just one of the reasons why Cognism is better suited to larger organizations. 

Cognism is also fully GDPR compliant, and it scrubs its data against global do-not-call (DNC) lists. This is ideal if you need a legal team to review your tech stack, which is something typical of larger enterprises.

Try this ZoomInfo competitor free

You’ve got nothing to lose in trying Kaspr; it’s completely free! Sign up today.

Join the 50K+ Kaspr users: 

✅ No credit card is required to sign up.
✅ GDPR and CCPA aligned.
✅ Unlimited B2B email credits.
✅ 500M+ Phone numbers and email addresses.
✅ 200M+ Business profiles.
✅ All-in-one prospecting tool.
✅ Fully self-service.
✅ Customizable plans.