Affordable ZoomInfo Competitors: 10+ Alternatives With Direct Dials

ZoomInfo is a big name in the B2B industry. 

But does that make it the best tool for your business? 

Maybe not if you’re looking for affordability and fantastic European data that is as fresh as your morning croissant.

So sit back with your espresso, and let’s take a look at the best ZoomInfo competitors on the market right now. 

Top ZoomInfo competitors

1. Cognism

⭐ 4.6/5 rating on G2

Kaspr is part of the Cognism Group, and it just got an upgrade with the launch of Sales Companion! Sales Companion is everything you love about Kaspr, but with more powerful features, deeper integrations, and global coverage.

Cognism is a ZoomInfo alternative that provides cell numbers and B2B emails, Bombora-powered buyer intent data, other technographic data, CRM enrichment, and sales event signals that sales and marketing departments can use.

Cognism’s advanced AI-powered contact, firmographic, technographic, signal data, and intent filters will uncover your best target buyer in seconds.

It’s known for its global data accuracy and strong compliance focus, which includes checking Do-Not-Call lists in the US, Canada, Australia, the UK, and other European countries. This means you can access millions of contacts with the assurance that you aren’t in breach of data laws. 

The Sales Companion Browser Extension works anywhere. This includes Sales Navigator, Recruiter, Salesforce and company websites.

Why choose Cognism over ZoomInfo? 

Cognism is the European expert in data enrichment and net new contact acquisition.

With over 200 million European contacts, you’ll have the data you need to scale, expand, and win more deals in Europe without paying extra. Plus, Cognism offers unrestricted access to data*!

Cognism is best suited to larger Enterprise companies, but if you’re a smaller high-growth business, it also fits the bill!

🔎 See how Kaspr compares to Cognism or how Cognism compares to ZoomInfo.

Notable features:

• Personalised AI-powered Sales Companion.
• Phone-verified cell phone numbers to help you connect with 87% of your list.
• Exclusive on-demand verified cell phone and email data set Diamond Data®.
• Unrestricted access to person and company-level data*.
• Instant and scheduled CRM enrichment and on-demand CSV enrichment.
• Signal and intent data.
• International coverage: EMEA, NAM, APAC.
• Easy platform setup with a fast and friendly support team.
• Integrations with CRMs and sales engagement tools.
• Focus on quality GDPR and CCPA-compliant data.
• Database checked and cleaned against global DNC lists.
• Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.

*Subject to a fair use policy

Integrations:

• HubSpot, Salesloft, Outreach and many more.

Price:

• Two packages: Grow and Elevate. 
• Cognism pricing is custom.
• You’ll need to contact sales to arrange a custom plan. 

2. LeadIQ

⭐ 4.2/5 rating on G2

The next ZoomInfo alternative is LeadIQ. This tool allows users to access buyer data such as names, job titles, email addresses, phone numbers, and social media profiles.

The platform also offers data enrichment services to add additional information to existing leads. The Chrome Extension works with LinkedIn Sales Nav to get buyer data, add contacts to a sequence and update other systems like your CRM.

Apollo is an alternative that gathers information from both public and private sources, including social media platforms and job boards. It checks emails instantly, but there’s a restriction on cell numbers (up to 120 on the enterprise plan).

Notable features:

• Chrome Extension that works on Sales Nav.
• Data enrichment.
• Sales triggers for tracking when accounts want to buy.
• Compose sales messages.

Integrations:

• HubSpot, Slack, G-Suite and others.

Price:

• Limited free version.
• Paid plan starts at $39 per user per month.

3. Seamless.AI

⭐ 4.3/5 rating on G2

If you’re interested in a tool that uses AI to improve your buyer outreach, you might want to consider Seamless.AI instead of ZoomInfo. 

The AI writer helps users create sales and marketing messages. The tool incorporates your brand voice and a key prompt from a library to create these messages in seconds.

You need credits to access contact information, and certain features are only available with higher-tier plans. An independent review of ZoomInfo competitors indicated that Seamless has a high bounce rate, even when the data is labelled as high confidence and is missing some company information.

Notable features:

• Chrome Extension.
• AI-powered copy for sales and marketing messages.
• Pitch intelligence.
• Job changes.

Integrations:

• Salesloft, HubSpot, Pipedrive.

Price:

• Available on request.

4. LinkedIn Sales Nav

⭐ 4.3/5 rating on G2

LinkedIn Sales Nav provides sales professionals with advanced search and filtering functionalities.

While it doesn’t include a B2B contact database, it makes this list of ZoomInfo competitors because it’s easy to identify and target B2B buyers based on a wide range of criteria, such as industry, company size, location, job title, and more.

Lead recommendations are one of Sales Nav’s key features. These deliver tailored suggestions based on the user’s preferences and past interactions. With this feature, reps can discover potential buyers who closely match their target audience.

Sales Nav is most often used alongside a B2B data provider like Kaspr for more streamlined selling. 

🔎 Compare LinkedIn Sales Nav vs. LinkedIn Premium—it includes guidance on how to use Kaspr with Sales Nav for turbocharged outreach.

Notable features:

• Advanced lead and company filters.
• Customer lists to save profiles and accounts.
• Lead recommendations.
• Alerts when buyers are interested in your company.

Integrations:

• Microsoft Dynamics and Salesforce.

Price:

• Starts at $79.99 per month for LinkedIn Sales Navigator Core.
• One-month free trial.

5. Hunter.io

⭐ 4.4/5 rating on G2

While the focus for Hunter.io is email verification, it’s an affordable alternative to ZoomInfo.

Users enter the domain name of a company they need data for, and it returns the email addresses associated with that domain. It does this by crawling the web for emails from public sources. This means Hunter collects personal data, which requires different levels of consent. 

Notable features:

• Email verification.
• Email finder.
• Domain search to find business emails.
• Campaign creation to send cold emails.

Integrations:

• HubSpot, Salesforce and Pipedrive. 

Price:

• Packages start from $34 per month.
• Free version available.

6. RocketReach

⭐ 4.5/5 rating on G2

RocketReach is a ZoomInfo alternative with email and contact search capability for sales and marketing teams. Users can find specific individuals’ email addresses and contact details. 

The platform also offers company searches, which provide essential insights into company size, industry, location, and key personnel. 

That said, the integrations and the type of data you get are based on your chosen package.

Notable features:

• Browser Extension for social media sites and websites.
• Advanced search filters.
• API access.
• Data exporting.

Integrations:

• HubSpot, Salesforce and Salesloft.

Price:

• Starts from $48 per user per month for emails only.

7. Lead411

⭐ 4.5/5 rating on G2

Lead411 is a data provider that focuses on providing its customers with qualified leads.

Users can search for their ICP based on industry, location, company size, revenue, and other criteria. However, this may become costly because you’ll have to purchase credits for plans that aren’t the custom Unlimited package.

Notable features:

• Data enrichment.
• Chrome Extension for LinkedIn.
• Intent data.
• Lead scoring.

Integrations:

• HubSpot, Zoho, Microsoft Dynamics and more.

Price:

• Free trial for seven days.
• A basic plan costs $99 per user per month or $75 monthly for the year per user.

8. Swordfish

⭐ 4.5/5 rating on G2

Swordfish gives users access to phone numbers, particularly for decision-makers. Like many ZoomInfo competitors, it has a web app and Chrome Extension for finding data.

Something unique to Swordfish is that it’s partnered with phone carriers; this adds another layer of accuracy to its contact database.

The platform comes with a whole host of features to help you narrow down your prospecting list. Its search filters include company location, cell phone (Y/N), number of employers, industry tags, and more.

Notable features:

• Chrome Extension that works on LinkedIn, Facebook and other social platforms.
• File upload for data enrichment.
• Reverse search to find people.
• Intent data.

Integrations:

• HubSpot, Salesforce, Salesloft.

Price:

• Available on request from sales.

9. Lusha 

⭐ 4.3/5 rating on G2

Another well-known ZoomInfo alternative is Lusha. The tool gives users access to sales leads and prospects who are most likely to buy. Lusha customers get B2B contact data, plus intent and job change filters and alerts.

To integrate Lusha with specific CRMs, you might need to upgrade to a higher-tier plan, which could result in additional costs for a package that includes the features your business requires.

Notable features:

• Chrome Extension for LinkedIn and B2B websites.
• Data enrichment for keeping CRMs up-to-date.
• Filters for your prospecting lists.
• Buyer intelligence.

Integrations:

• Outreach, Salesforce and HubSpot.

Price:

• Free version available with five credits.
• Pricing plans then start at $36 per user per month.

10. LeadFuze

⭐ 4.6/5 rating on G2

Another affordable ZoomInfo competitor is LeadFuze. It’s ideal for sales, marketing, and recruitment, as it allows users to find leads from a database of over 500 million business profiles.

You can also build a list of leads and automatically sync them back to your CRM.

Users can also create ‘ignore lists’ to avoid adding competitors, customers, and existing contacts. There’s de-duplication, so you can’t add existing leads from other team members and verification for email addresses.

Notable features:

• Contact data from over 500 million business profiles.
• Email verification.
• Ignore list and de-duplication for cleaner list building.
• Find companies that have recently expanded.
• Data on technologies used by specific organizations.

Integrations:

• HubSpot, Salesforce, Pipedrive.

Price:

• Free trial available.
• The paid packages start from $147 per month, with 500 monthly lead credits. 

11. Apollo.io

⭐ 4.8/5 rating on G2

Last on this list of ZoomInfo alternatives is Apollo. It provides sales and marketing teams access to reach potential customers. It also includes data enrichment, sales prospecting, outreach automation, analytics, and integration with CRMs.

The automated email campaigns help streamline engagement with prospects. AI is also an added feature to help create and test messages that work. 

However, like ZoomInfo, Apollo.io’s pricing is credit-based, and purchasing more may make the tool less affordable over time. You should consider a tool like Kaspr instead, which includes unlimited B2B email credits* to help you save on costs. 

Notable features:

• Chrome Extension.
• Advanced filters.
• Data enrichment.
• Lead management.
• Email outreach with AI-generated content.
• Automated sequences.

Integrations:

• The main ones include HubSpot, Salesforce and Outreach.

Price:

• Free but paid versions start at $49.

FAQs about ZoomInfo competitors

Now that you’ve seen our list of the top companies like ZoomInfo, it’s time to answer some of the most frequently asked questions about shopping for a ZoomInfo alternative. 

Who is ZoomInfo’s main competitor?

ZoomInfo’s main competitor is Cognism. Both tools are great for larger, enterprise-scale businesses because they provide access to extensive firmographic, technographic, and intent data, as well as contact details.

Cognism covers EMEA, NAM, and APAC and is often praised for its accuracy and compliance in these regions. On the other hand, ZoomInfo is very strong in North America but is frequently criticized for its data outside of this country.

Why is Lusha better than ZoomInfo?

When it comes to Lusha vs ZoomInfo, Lusha is a simpler platform. It has fewer features and use cases for other revenue departments, which makes it more suitable for smaller businesses. A great alternative to Lusha is Kaspr.

Is ZoomInfo free or paid?

ZoomInfo does offer a free trial. The free trial lasts 14 days, so users can get a feel for what it’s like. In the free trial, users can access high-level data but not advanced features like organizational charts and employee details.

ZoomInfo offers various subscription plans with different pricing tiers, features, and access levels. The cost of using ZoomInfo typically depends on factors such as the type of subscription, the size of the organization, and the scope of data and features needed. To find out more, contact the sales team for full pricing information.

How much does ZoomInfo cost for a small business?

ZoomInfo may be unsuitable for smaller businesses and solo founders because of its pricing structure. The cost of ZoomInfo varies based on several factors, including the type of subscription, the level of access, the size of the organization, and any additional features required. This means that packages are completely bespoke and made-to-measure.

ZoomInfo typically offers various subscription plans, from basic access to more comprehensive packages with advanced features and data insights. You must contact sales to find out more information about the pricing structure.

However, Cognism has a great article on ZoomInfo pricing that explains how the model works. 

What’s a good alternative to ZoomInfo?

A good alternative to ZoomInfo is Kaspr or Cognism. Both sales intelligence tools provide contact details such as cell phone numbers and email addresses. However, Kaspr is better suited to smaller businesses, and Cognism is better suited to larger enterprises and high-growth startups.

Kaspr is a simpler concept. Sales reps, recruiters, and founders use it to enrich the contact data they need directly on LinkedIn. This can be done profile-by-profile or in bulk using profile search lists, groups, events, and posts. 

Cognism, on the other hand, provides additional datasets featuring Bombora-powered buyer intent data (which is quite different to ZoomInfo’s intent data). These datasets include firmographic and technographic data, which help identify when a company is ready to buy. This is just one of the reasons why Cognism is better suited to larger organizations. 

Cognism is also fully GDPR compliant and scrubs its data against global do-not-call (DNC) lists. This is ideal if you need a legal team to review your tech stack, which is typical of larger enterprises.

Compare Cognism’s data to ZoomInfo today

Kaspr is part of the Cognism Group, and it just got an upgrade with the launch of Sales Companion! Cognism is one of ZoomInfo’s top competitors. It’s everything you love about Kaspr, but with more powerful features, deeper integrations, and global coverage. Take their data for a test drive with a data sample today.